Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.
Organizations are increasingly adopting new ways of working to take advantage of new digital technologies to enhance the services they can offer and become more productive.
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
The Tax Aspects of Acquiring a Business is a guide written to the tax considerations that must be weighed when acquiring an existing business, whether the business is conducted as a proprietorship, partnership, Limited Liability Company, S corporation, or a C corporation.
Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.
This book is written for the person who has gained workplace experience and is thinking about striking out on his or her own as a consultant or a service-based entrepreneur.
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems.
Starting with understanding the types of consulting projects and how they originate, this book shows the reader how to develop networks that can play an important role in generating prospects for consulting projects.
Department of Startup: Why Every Fortune 500 Should Have One aims to help CEOs, presidents, and human resource practitioners on how they can transform their large corporation to thrive in a fast, social media conscious, and unforgiving market a la startup.
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves!
The convergence of blockchain and Internet of things (IoT) powered by data and artificial intelligence (AI) is on the agenda of several big companies and some of them have already started using its implementations, initiatives, and solutions in various projects.
This book introduces a Finnish approach to corporate social responsibility (CSR) and embeds it within a broader discussion on the Nordic roots of business responsibility and stakeholder thinking.
Exploring the diversity of small firms, this contributed volume focuses on the crucial topic of work and the ways in which it is regulated, and offers reflections on the future of labour more generally.
This volume examines the involvement of minority- or women-owned businesses in technology-based research, with particular focus on the differences in research outcomes in achieving commercialization.
3D bioprinting is an emerging innovative technology that involves the fabrication of essential 3D functional biomedical constructs by combining cells and biomaterials with vital growth and differentiation factors.
In the wake of an international pandemic, Healthy Decisions: Critical Thinking Skills for Healthcare Executives emerges as a crucial guide for leaders navigating the complex world of healthcare management.
This book studies the economic recovery of individual European Union member states more than ten years after the beginning of the global economic crisis.
This book investigates the dynamics of the management of sustainability in networks and clusters - an area of increasing importance that is neglected by the many studies addressing sustainability at the single-enterprise level.
This book explores the parallels between the Renaissance during the 14th to 16th centuries and the upheavals in human and physical sciences in the 21st Century that herald an insurgent entrepreneurial renaissance.
This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People's Republic of China.
This innovative book combines theoretical and practical perspectives with the power of storytelling to present a new understanding of leadership as a concept and endeavour in the small business organisation.
This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey.
This new handbook builds on The Handbook of Community Movements and Local Organizations published in 2007, and is the only resource defining the field of study related to small nonprofit organizations and to studying communities from the standpoint of associations that make up communities.
Highlighting the motivations of B Corp entrepreneurs in Chile, this book explores the phenomenon behind for-profit organisations that are committed to social and ecological sustainability as well as human welfare.
