Online marketing / Social media marketing

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings.

Ziel des Lehrbuches ist es, einen umfassenden Einblick in das gesamte Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus zu geben.

Es ist keine Hellseherei mehr.

Technologie der Zukunft: Augmented Reality als Anreicherung der realen Welt um virtuelle Objekte ist ein typisches Beispiel einer neuen Technologie, die in den kommenden Jahren in Unternehmen Fuß fassen wird.

Die Grundidee des Buches besteht darin, sowohl einen umfassenden und schnellen Überblick über die strategischen und operativen Gestaltungsfelder des Marketing-Management zu liefern als auch einen grundlegenden Fundus von Chartvorlagen für all diejenigen zusammenzustellen, die regelmäßig Vorträge, Trainings, Lerneinheiten, Workshops oder sonstige Arten von Präsentationen zu Themen des Marketing-Management ausarbeiten müssen.

Mensch-Maschine-Interaktion aus der Sicht maßgeblicher Hersteller und Anwender.

"e;We see our customers as invited guests to a party, and we are the hosts.

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology.

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities.

This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities.

AI and Algorithmics have already optimized and automated production and logistics processes.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value.

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings.

This book explores ways to drive and increase a brand's most important property, its equity.

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment.

This edited volume details public branding and marketing from a global, comparative perspective.

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

 This book explores the basic traits of inter-organizational networks, examining the interplay between structure, dynamics, and performance from a governance perspective.

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.

This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism.

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany.

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.

This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016.

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends.

This book presents cutting edge research on the development of analytics in travel and tourism.

This book focuses on the concept of "e;brand hate"e; and consumer negativity in today's digital markets.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.

The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy.

This book presents cutting edge research on the development of analytics in travel and tourism.