From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction.
In diesem Buch zeigt Albert Heiser – mehrfach ausgezeichneter Werbetexter – wie GPT-Programme zur Entwicklung wirkungsvoller und auch kreativer Texte in Werbung, Marketing und Kommunikation genutzt werden können.
In diesem Buch zeigt Albert Heiser – mehrfach ausgezeichneter Werbetexter – wie GPT-Programme zur Entwicklung wirkungsvoller und auch kreativer Texte in Werbung, Marketing und Kommunikation genutzt werden können.
ESTA OBRA es una clara exposición de todos los elementos que componen el marketing digital, aclarando mitos y realidades que incluyen el fenómeno de las redes sociales y nuevos protagonistas: apps, influencers y hasta un nuevo metaverso; pero, principalmente, pistas y consejos para aplicar efectivamente todos estos conceptos en pequeños negocios y grandes marcas.
Social Networking is a step-to-step guide for those who want to earn money using different social networks, such as Facebook, Google Adsense, blogging, etc.
This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social media industry data.
This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany.
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends.
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.
Dieses Buch erklärt ausführlich Lennarz´ Best Practices für die erfolgreiche Einführung einer Growth-Hacking-Umgebung für Startups, kleine- bis mittelständische sowie große Unternehmen.
