Online marketing / Social media marketing

This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process.

Easily understand the most important tools and skills in social media marketing.

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns.

Mehr als alles zuvor revolutioniert die Digitalisierung ganze Branchen.

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10–11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia, Africa, Europe, and the USA.

Launching a startup is now easier than ever before.

Scale your single-person business to profitability.

Don't be intimidated by all the search engine optimization (SEO) tools out there.

A comprehensive step-by-step guide to setting up a booming Internet business!

La mayoría de la población tiene una relación de amor/odio con las riquezas.

Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing.

An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers.

Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism.

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society.

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction.

This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses.

This book discusses the effectiveness of Western organizations' social media strategies in the Middle East.

This book explores the growing phenomenon of the social media storm in the context of educational establishments.

This book focuses on the impact of information and communication technologies (ICTs) on organizations and society as a whole.

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.

AI and Algorithmics have already optimized and automated production and logistics processes.

 This book explores the basic traits of inter-organizational networks, examining the interplay between structure, dynamics, and performance from a governance perspective.

This book explores ways to drive and increase a brand's most important property, its equity.

This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016.

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.

This book constitutes the proceedings of the 7th International Conference on Digital Economy, ICDEc 2022, which took place in Bucharest, Romania, in May 2022.

This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities.

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices.

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age.

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness.

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021.

The world is changing, and so are our donors.

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury.

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology.

Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann.