The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers.
This book presents a selection of the best papers from the 18th International Conference on Business Excellence, "e;Smart Solutions for a Sustainable Future"e; (ICBE 2024), held in Bucharest, Romania, in March 2024.
This book explores how social and mobile media have been used in political campaigns since 2008, examining how social media are already being implemented as well as how these types of messaging platforms might be used in the future.
This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA).
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.
Perry Payne, Erfolgsautor, freier Journalist und Moderator bei SofaTalk24 präsentiert die besten Schreibtechniken, gibt wichtige Ratschläge zum Buchmarketing und nennt Anregungen und konkrete Hilfe zum besseren Schreiben, Nachbearbeiten und Veröffentlichen.
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.
In diesem Buch erfahren Sie, welchen rechtlichen Rahmenbedingungen die Öffentlichkeitsarbeit für öffentliche Verwaltungen und staatliche Institutionen unterliegt und welche Gestaltungsoptionen sich daraus ergeben.
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.
Dieses essential beschäftigt sich mit den Treibern der digitalen Transformation und wie Unternehmen ihre Geschäftsmodelle, Prozesse und Technologien anpassen können, um zukunftsfähig zu bleiben.
Dieses essential beschäftigt sich mit den Treibern der digitalen Transformation und wie Unternehmen ihre Geschäftsmodelle, Prozesse und Technologien anpassen können, um zukunftsfähig zu bleiben.
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.
