Sales and marketing

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern.

La soberanía territorial de Colombia está siendo cuestionada.

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories.

This book explores the intersection of digital technologies, entrepreneurship, and resilience, focusing on how small businesses and entrepreneurial ecosystems navigate challenges such as technological maturity, digital transformation, and economic crises.

A practical guide to turning leadership and credibility into marketing that actually works.

This book critically examines how public relations theory and practice are being redefined within the sociopolitical, cultural, and technological realities of the Global South.

In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers.

The companies that win aren't the ones with the best product, but the ones that make every buyer move nownot later.

How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup.

When growth stalls, teams fracture, and execution starts slipping, the warning signs are usually there long before the crisis becomes impossible to ignore.

Strategic Strikes is not for the faint-hearted communicator.