Sales and marketing

For Principles of Marketing courses that require a comprehensive text.

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

Normal 0 false false false MicrosoftInternetExplorer4 It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments.

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997.

Use Social and Viral Technologies to Supercharge Your Customer Service!

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997.

A new lens for understanding how to navigate political and social issues in business leadership communicationsCorporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise.

How to Use This BookPeople spend a large part of their waking hours trying to change, wanting to get better.