Sales and marketing

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders.

The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales.

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick.

Marketing Management is the business function that identifies customer needs and wants, determines which target markets the organisation can best serve, designs appropriate products, services and programmes to serve these markets and calls upon everyone in the organisation "e; to think and serve customers, from a societal viewpoint.

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product.

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry.

The concept of sustainability has grown in recognition and importance.

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.

Discover the tools required to pursue your career in cosmetics marketing.

Over the last decade the question of the relationship between organizations and society has been subject to much debate, often of a critical nature.

Legal practice is both a profession and, increasingly, a business.

At its most fundamental level, marketing is about influencing the decision making and behavior of customers.

Industrial spending for research and development  (R&D) initiatives is growing globally year on year, from both public and private investments.

Die sichere Beherrschung des Zusammenspiels der verschiedenen Darstellungsebenen und die Übersetzung von Themen in konkrete miterlebbare Geschichten sind für Journalisten unerlässliche Voraussetzungen, um bei den Zuschauern genau die Wirkungen zu erreichen, die sie beabsichtigen.

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.

Capture their attention, and keep it.

What are the criteria used by Financial Action Task Force (FATF) and the European Union to blacklist jurisdictions at high-risk of money laundering?

With the introduction of the Internet, consumers are relying heavily on the media for content.

Brands have never been more important than they are today.

This book presents specific case studies of climate finance in the Arctic and examines how the green revolution could be a game changer in this sensitive region.

Even though the fractal approach to sustainability and organizational change management is not new, no authors so far seem to have truly attempted to use fractals as a mathematical means to map and measure organizational sustainability.

The last twenty years have witnessed an astonishing transformation: the fight against corruption has grown from a handful of local undertakings into a truly global effort.

In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape.

There isn't one conversation about animal ethics.

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.

The cultural authority of science is the authority that is granted to science in any particular context.

Many companies want to make their sales agile.

It is vitally important for businesses to have a holistic understanding of the many issues surrounding and shaping sustainability, from competitors to government and political factors, to economics and ecological science.

This book was written as the Coronavirus (COVID-19) pandemic began to have a devastating effect on employment across the globe.

Rund 50 Prozent aller Gründungen scheitern schon in den ersten beiden Jahren.

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust.

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before.

Verhandeln, Verkaufen, Konflikte lösen, Menschen führen etc.

Der Ausspruch "Der Wettbewerb wird im Vertrieb gewonnen" ist weit mehr als nur eine leere Floskel und zeigt bereits die Wichtigkeit einer Exzellenz in allen für den Vertriebserfolg relevanten Organisations- und Funktionsbereichen.

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

This collection presents a range of essays on contemporary music distribution and consumption patterns and practices.

Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments.