In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile.
**Business Book Awards 2024 Finalist** Write a self-help book that makes a difference If you're a coach, therapist, or trainer wanting to write a book that transforms your readers' lives, you may feel unsure about what's involved.
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead.
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business.
One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell.
The "e;new"e; has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate.
