This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.
50 easy to follow healthy recipes with clear, short step-by-step instructions and gorgeous images which will have children cooking with confidence in no time.
Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations.
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created.
As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance.
Una obra idónea para vendedores, directores comerciales, empresarios, consultores y, en general, para todos aquellos que desean mejorar sus relaciones con los clientes.
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing.
El avance de las nuevas tecnologías de la comunicación y los recursos que ofrecen a sus usuarios han modificado los usos y hábitos de comunicación tradicionales en todos los niveles, y el mundo empresarial no es ajeno a esta circunstancia.
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Hay una gran oportunidad para que las empresas impulsen el branding corporativo, potencien la marca empleadora y generen nuevos negocios, mediante la voz de sus propios embajadores de marca internos en las redes sociales: empleados, líderes, ejecutivos comerciales y colaboradores.
This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere.
Das Akquisitionsgeschäft ist so bunt wie ein Kaleidoskop: Je nachdem, mit welchen Menschen Sie es zu tun haben, muss der entsprechende Akquisitionsstil zum Einsatz gelangen.
Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research.
Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships.
Exam board: AQALevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in AQA GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons.
