It is not the purpose of this work to present a complete or extensive study of psychology as applied to the business world; the subject is too large; besides, the majority among practical business men prefer a brief and condensed presentation of the best methods that have been evolved through experiments with business psychology.
This book contains two hundred suggestions and challenges to show people at every level of an organization how to find inspiration and how to motivate those around them to new heights.
Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.
The Marketers Playbook: The CMOs Guide to Modern MarketingThe Marketers Playbook is an invaluable step-by-step guide for how to construct a complete modern marketing system.
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
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