Today in business you want to be more than good enough, and a brand strategy that identifies and highlights your points of difference is like having a secret weapon.
Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses.
Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results.
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge.