The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA.
In today's industrial manufacturing Product Lifecycle Management (PLM) is essential in order to cope with the challenges of more demanding global competition.
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.
In einer Welt, die vom rasanten technologischen Fortschritt und standigem Wandel gepragt ist, wird die Fahigkeit zur Selbststandigkeit zunehmend zur wertvollen Kompetenz.
The book addresses a modern reorientation of Lean, abandoning the classical waste dogma that brings direct efficiency gains and substituting by a way to achieving indirect efficiency in a continuous and sustainable manner.
This book describes the principles and techniques in Project Management as applied to Engineering & Construction Contracts (ECC), conforming with relevant international standards (PMI - IPMA - ISO 21500), and pursuing a fully company-wide, process-based, multi-project approach.
This book offers a concise introduction to the field of financial economics and presents, for the first time, recent behavioral finance research findings that help us to understand many puzzles in traditional finance.
This practical guide provides the reader with a comprehensive overview and detailed insight into the essential requirements and tasks of a Feelgood Manager.
The book addresses a modern reorientation of Lean, abandoning the classical waste dogma that brings direct efficiency gains and substituting by a way to achieving indirect efficiency in a continuous and sustainable manner.
Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market.
Das Werk leitet ein Denkmodell und ein Vorgehenskonzept zum Umgang mit Komplexität auf der Basis einfacher Regeln ab, beschreibt und beweist dies exemplarisch.
"e;Intuitionistic Fuzzy Information Aggregation: Theory and Applications"e; is the first book to provide a thorough and systematic introduction to intuitionistic fuzzy aggregation methods, the correlation, distance and similarity measures of intuitionistic fuzzy sets and various decision-making models and approaches based on the above-mentioned information processing tools.
"e;Linguistic Decision Making: Theory and Methods"e; is the first monograph which mainly deals with the interdisciplinary subject of computing with words, information fusion and decision analysis.
This is the first book devoted to mobility management, covering the important principles, technologies and applications of mobility management based on years of academic research and industry experiences.
This book describes the principles and techniques in Project Management as applied to Engineering & Construction Contracts (ECC), conforming with relevant international standards (PMI - IPMA - ISO 21500), and pursuing a fully company-wide, process-based, multi-project approach.
Financial economics is a fascinating topic where ideas from economics, mathematics and, most recently, psychology are combined to understand financial markets.
