A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers.
Whilst the maritime container business has been studied in depth, the impact on shippers and how shippers deal with the given challenges has not been fully examined.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.
As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates.
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty.
Coaching in Times of Crisis and Transformation takes an in-depth look at crisis and change in the world we live in today and discusses its impact on both individuals and organizations.
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success.
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.
With an increasing demand for quality kennel accommodation for dogs and cats, a good boarding kennel is a sound investment and can provide a healthy income if run efficiently.
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly.
The transport industry has an important role to play in addressing climate change and the environmental challenges facing governments, businesses and individuals.
SHORTLISTED: Business Book Awards 2022 - Change & SustainabilityThe ability to renew competitive advantage with flexibility is essential for any business in today's turbulent world.
With the rise of cloud services and the digitization of all business units, procurement managers need to understand how to buy technology services in order to generate revenue, drive innovation and retain customers.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
WINNER: Independent Press Award 2022 - Business: Entrepreneurship & Small BusinessWINNER: International Book Awards 2023 - Business: Entrepreneurship & Small BusinessWINNER: American Book Fest Best Book Awards 2023 - Business: Entrepreneurship & Small BusinessEvery start-up founder feels overwhelmed and uncertain at various times.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.
WINNER: Book Excellence Awards 2024 - LeadershipWINNER: Independent Press Award 2022 - Business MotivationalFINALIST: Next Generation Indie Book Awards 2023 - CareerWINNER: International Book Awards 2023 - Business: MotivationalWhat do astronauts, Olympic champions, and Nobel laureates do differently that allows them to achieve at such a high level?
WINNER: PA Voice Awards 2015 - Best Book for a PA (1st edition) With the world of work profoundly disrupted by artificial intelligence, machine learning and COVID-19, the role of the executive assistant is changed forever.
