Behavioural economics

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.

Circular economy principles are driving to overcome the challenges of today's linear take-make-dispose production and consumption patterns through keeping the value of products, materials, and resources circulating in the economy as long as possible.

This volume presents lecture notes for a course in behavioral finance, most suitable for MBA students, but also adaptable for a PhD class.

Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science.

This book presents the Metaeconomics Framework and Dual Interest Theory, which weave the empathy-based moral and ethical dimension back into key economic questions.

This book provides a comprehensive overview of the emerging field of cultural finance.

What algorithms are tractable depends on the speed of the processor.

A step-by-step system for creating customers and clients for life.

 This book revolves around the concept of financial risk tolerance and its role in financial markets.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.

This book offers a comprehensive and coherent presentation of almost all aspects of Capital Market Finance, providing hands-on knowledge of advanced tools from mathematical finance in a practical setting.

This book shows how neuromarketing works in practice.

In this book, important works and approaches of policy-oriented emotion research are brought into a systematic context.

This book establishes that neoclassical economics based on the marginal utility calculus failed to derive a theory of consumer market price discovery consistent with the experimental market evidence.

Italian brands are known to create some of the most premium, sought-after products in the world.

East Germany's economic history is typically told as a story of the unravelling of an inherently flawed system.

This book provides a comprehensive outlook on the state and role of consumer credits in the European economy and households.

This book brings together the insights from three different areas, Information Seeking and Retrieval, Cognitive Psychology, and Behavioral Economics, and shows how this new interdisciplinary approach can advance our knowledge about users interacting with diverse search systems, especially their seemingly irrational decisions and anomalies that could not be predicted by most normative models.

Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking.

This book presents the best, peer-reviewed contributions from the XII Congress of the Italian Society of Ergonomics and Human Factors (SIE), held in Lucca, Italy, on May 2-4, 2022.

All over the world, private and public institutions have been attracted to "e;nudges,"e; understood as interventions that preserve freedom of choice, but that steer people in particular directions.

This book analyzes the conflict that emerges between parties after a breach of contract and how different legal remedies can best reduce conflict.

There is no single methodology for creating the perfect productbut you can increase your odds.

A timely exploration of intellectual dogmatism in politics, economics, religion, and literature-and what can be done to fight itPolarization may be pushing democracy to the breaking point.

Despite the abundant literature about development policies and solutions, many developing countries continue to struggle with basic development issues.

Corporations dominate our worlds.

Through the lens of multi- and interdisciplinarity, this book highlights the potential of progress in cloud computing technologies, metaverse development, and digital transformation in charting a path to economic and social recovery, governance process and societal evolution  enabling to tackle the global polycrises  triggered by the Covid-19 pandemic in 2020.

This book addresses both the philosophical and more tangible actionable components of attaining financial well-being as a medical professional.

Through the lens of multi- and interdisciplinarity, this book highlights the potential of progress in cloud computing technologies, metaverse development, and digital transformation in charting a path to economic and social recovery, governance process and societal evolution  enabling to tackle the global polycrises  triggered by the Covid-19 pandemic in 2020.

This book addresses both the philosophical and more tangible actionable components of attaining financial well-being as a medical professional.

In recent decades, the financial markets have experienced various crises, shocks and disruptive events, driving high levels of volatility.

What if you could protect your business against competitive inroads, once and for all?

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

"e;This outstanding book"e; looks at the role of ethics within economic debates, going beyond welfare outcomes to examine our moral norms (Choice).

Discover the hidden ways to raise your organizations' customer service experiences from ordinary to extraordinary.

As many businesses are discovering, customer behavior doesn't always make sense.

Bigger, Badder, Better!

Learn how to master the one skill you can't do without in today's global economy.

EBOOK: Microeconomics and Behaviour: Second South African edition

Reach more customers and grow your business with today's most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective.

How small, innovative grassroots groups are discovering a new kind of economy and a richer quality of life Many of today’s most troubling environmental and economic issues have come to seem insoluble: carbon emissions, overshoot, inequality, joblessness, and a dysfunctional food system.

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism.

Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics.

"e;Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies.