Behavioural economics

Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.

"e;The most interesting book I have read in years.

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases.

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution.

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.

Jobs To Be Done is key to building successful products, and this book masterfully gives a stepbystep guide on how to put it into practice.

Digital technology has enabled connectivity on an unimagined scale.

This book uses the building blocks of modern capital market theory, including behavioural finance, as the point of departure for an analysis of hidden ethical content in the contemporary research into capital markets.

Contemporary economists, when analyzing economic behavior of people, need to use the diversity of research methods and modern ways of discovering knowledge.

This book seeks to diagnose and analyze the social, economic and technological consequences of the 2008 financial crisis, which brought epochal changes to our lives.

Conventional wisdom dictates that those goods which are said to cause harm or impose costs on society deserve a special tax.

At least six different Universal Basic Income (UBI) experiments are underway or planned right now in the United States, Canada, the United Kingdom, Finland, and Kenya.

This book presents the effects of integrating information and communication technologies (ICT) and economic processes in macroeconomic dynamics, finance, marketing, industrial policies, and in government economic strategy.

Executive compensation and its fairness to stakeholders are topics of heated debate on platforms ranging from news forums to financial markets.

This book explores the foundations and potential of a theory of need-based distributive justice, supported by experimental evidence.

This book stresses the psychological perspective in explaining financial behavior.

This Palgrave Pivot offers comprehensive evidence about what people actually think of "e;nudge"e; policies designed to steer decision makers' choices in positive directions.

This book, the recipient of a bronze medal from the US Axiom Business Book Awards in the Business Ethics category and shortlisted for the Business Book Awards 2022: International Business Book, comprises multiple finance and ethics case studies.

This second edition demonstrates that there are more conditions and actors prevalent in the economy than are considered today, and builds a balanced view of responsibility that would not be shunned by corporate executives.

In a series of conversational essays, this textbook discusses the manner in which economic thought addresses a broad array of everyday issues beyond classical textbook treatments.

This Edited Collection provides a rigorous and rich overview of current bargaining research in economics and related disciplines, as well as a discussion of future directions.

This book presents and analyzes how restructuring processes due to technological change are reflected and processed in political and public discourses in the United States in the most recent past.

This is the companion workbook for the textbook Principles of Microeconomics.

This book provides a comprehensive analysis of asset price movement.

The hallmark of this book is its conversational format.

This study investigates the complex link between natural disasters, individual behaviour - in the form of an individual's risk-taking propensity and level of trust - and the demand for microinsurance.

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior.

This book takes readers on a journey through the wide universe of bioethics, raising the following question: what is the proper attitude towards health, life, and death from the perspective of contemporary behavioral economics?

Non-communicable diseases have surpassed infectious diseases as the leading cause of morbidity and mortality in developed countries.

"e;Efficient breach"e; is one of the most discussed topics in the literature of law and economics.

The kingdom of Saudi Arabia is at a crossroads economically, and faces the challenge of a weakening economy that could implode before 2030, the year set as a timetable by the kingdom in its Vision 2030.

This book explores how economics can be based around studies on human behaviour, rather than relying on overly simplified assumptions generated from mathematical modelling.

This book looks at financial advisory from a behavioural perspective, and focuses on how the nature of the relationship between advisors and clients may affect the ability of the advisor to perform its functions.

This book provides a concise analysis of behavioural biases and their implications for financial decision making.

This transdisciplinary volume puts forward proposals for wiser, socially just and sustainable socio-economic systems in transition.

This book focuses on what makes people happy.

This volume discusses the impact of Financial Economics, Growth Dynamics, and the Finance & Banking sector in the economies of countries.

This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline, into mainstream economics.

This book is the second edition of Well-being: Productivity and Happiness at Work that shows how to improve well-being in organizations.

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices.

John Tomer was a leading intellectual figure in behavioural economics, making distinct contributions to the theory of the firm, social economy, choice theory, and government policy.

This text provides a comprehensive and unique introduction to modern microeconomics.

This book explores the status quo of corporate governance in banking and investor protection from both theoretical and practical perspectives.

The demand for return in investment (ROI) analyses in public health is on the rise as a 'business case' needs to be presented before a public health programme can be funded.

Making important business decisions is usually a difficult and complicated task.

This book explores human decision-making heuristics.

This book brings together insights and reflections following a set of interviews conducted with the main stakeholders involved in past, current, and future basic income experiments.

This book focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs.

This book provides an intimate history of Nobel Laureate Vernon Smith's early life, combining elements of biography, history, economics and philosophy to show how crucial incidents early in his life provided the necessary framework for his research into experimental economics.