The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how people make good-and bad-economic decisions.
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience.
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Hegel's Moral Corporation is about two versions of a corporation, one business oriented and dedicated to shareholder-value and profit-maximisation and one dedicated to moral life, Sittlichkeit, in Hegelian terms.
Shortlisted for the 2020 Business Book AwardsNowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health.
This book thoroughly prepares intermediate-level readers for research in social science, organization studies, economics, finance, marketing science, and business science as complex adaptive systems.
The modern working world, characterized by a VUCA-world, digitalization, and demographic change, is transforming the way of working, offering benefits like increased flexibility but also bringing uncertainty, constant change, and new tasks.
As digitalization and social media are increasingly blurring the boundaries between traditional societal, political, and economic institutions, this book provides a cross-disciplinary examination of value co-creation.
Leading Spiritually reviews workplace spirituality from revered streams such as Buddhism, Hinduism, and Judaism, but also from a stance of personal reflection, self-leadership, and powerful interpersonal relationships.
This is the story of the radical intervention carried out by the Thatcher administration in response to 1986-89 Monopolies and Mergers Commission inquiry into brewing.
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment.
Recent years have seen a surge of interest in the workings of financial institutions and financial markets beyond the discipline of economics, which has been accelerated by the financial crisis of the early twenty-first century.
This Handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field.
This volume, arising from a PSE-CEPREMAP-DIMeco conference, includes contributions by the some of the best-known researchers in happiness economics and development economics, including Richard Easterlin, who gave his name to the 'Easterlin paradox' that GDP growth does not improve happiness over the long run.
In recent years, debates on the economics of happiness have shown that, over the long-term, well-being is influenced more by social and personal relationships than by income.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored.
As healthcare systems worldwide face unprecedented challenges, understanding behavioral economics becomes crucial for designing efficient, patient-centered solutions that can adapt to a rapidly developing world.
This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets of the five largest Euro economies.
A book which brings together world-class experts in HR Management to work with top HR directors to overcome the most pressing issues facing senior HR specialists today.
This book presents a variety of advanced research papers in optimization and dynamics written by internationally recognized researchers in these fields.
This book reports on the latest advances in understanding human cognition and its interplay with various cultural constructs, such as geographical, historical, sociological, and organizational cultures.
In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.
This book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make financial choices in real-life circumstances.
The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them.
Having previously defined a good society as a sustainable society with a high level of development, significant provision of meaningful jobs, and low levels of inequality and social ills, Toward a Good Society in the Twenty-first Century provides a wide range of principles and policies that would be necessary if we are to achieve a good society.
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.
