Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism.
'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPalThe typical office worker now spends the majority of their waking hours staring at a screen.
Moving from biblical theology to systematic theology to practical theology, "e;Work: Theological Foundations and Practical Implications"e; offers a comprehensive theology of work.
The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them.
The Proven Trading Techniques Used by Professionals-Now Simplified for Every Level of TraderBased on the principles of visionary analyst Ralph Nelson Elliott, the time-tested techniques you ll find in this book have helped successful traders navigate the waves of the financial market since the 1930s.
The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isnt enough to differentiate your businessit needs to be designed for service from the ground up.
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.
Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.
In Women Want More, Michael Silverstein and Kate Sayre, two of the worlds leading authorities on the retail business, argue that women are the key to fixing the economy.
In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks.
Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsboth big and smallhave become increasingly complex due to the overwhelming abundance of choice with which we are presented.
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations.
A timely exploration of intellectual dogmatism in politics, economics, religion, and literature-and what can be done to fight itPolarization may be pushing democracy to the breaking point.
From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial confidence or panic, housing booms, or Bitcoin-can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific.
'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see.
FT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ'A must read for everyone who ever deals with complex important challenges.
Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.
'A very important book about one of the last social taboos - with fascinating implications for us all' Helena Kennedy, QCA groundbreaking book in which Dorothy Rowe brings her insight and wisdom to the fascinating subject of money and its place in our lives.
In this fascinating and often hilarious work - winner of the Royal Society of Science Prize 2007 - pre-eminent psychologist Daniel Gilbert shows how - and why - the majority of us have no idea how to make ourselves happy.
How small, innovative grassroots groups are discovering a new kind of economy and a richer quality of life Many of today’s most troubling environmental and economic issues have come to seem insoluble: carbon emissions, overshoot, inequality, joblessness, and a dysfunctional food system.
Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science.
A rich collection of current research in the growing field of social economics, covering such issues as culture, gender, ethics, and philanthropic behavior.
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective.
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership.
