La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?
Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
The financial markets are a rollercoaster and this book follows the same theme the seduction of money, our ruinous, heady and high stakes pursuit of it, the incredible fortunes and calamitous losses that have been made in its name, the new and significant threat of retail (armchair) investors wanting their piece of the pie, and the perpetual and foolish mismatch that has always existed and will always exist between our evolutionary programming and the design of the financial markets.
The financial markets are a rollercoaster and this book follows the same theme the seduction of money, our ruinous, heady and high stakes pursuit of it, the incredible fortunes and calamitous losses that have been made in its name, the new and significant threat of retail (armchair) investors wanting their piece of the pie, and the perpetual and foolish mismatch that has always existed and will always exist between our evolutionary programming and the design of the financial markets.
This book considers recent advances in household economics, consumer behaviour and economic policy and examines their interrelationship and impact on growth, development, trade and welfare policy in world economies in the 21st century.
This book considers recent advances in household economics, consumer behaviour and economic policy and examines their interrelationship and impact on growth, development, trade and welfare policy in world economies in the 21st century.
Sustainability is one of the key concepts underlying our thinking about corporate responsibilities, particularly with respect to the environment and inter-generational justice, but also in relation to corporate governance and the long-term economic viability.
Sustainability is one of the key concepts underlying our thinking about corporate responsibilities, particularly with respect to the environment and inter-generational justice, but also in relation to corporate governance and the long-term economic viability.
Originally published in 1993, this book presents an alternative approach to the study of the emergence of economic awareness during childhood: a new developmental economic psychology!
Originally published in 1993, this book presents an alternative approach to the study of the emergence of economic awareness during childhood: a new developmental economic psychology!
Shortlisted for the EGOS Book Award in 2021, this book moves beyond tired analyses of business success that bias leadership and strategy in order to focus on the critical role of good fortune.
Shortlisted for the EGOS Book Award in 2021, this book moves beyond tired analyses of business success that bias leadership and strategy in order to focus on the critical role of good fortune.
Many policymakers argue that the best poverty policy not only provides cash to the poor for subsistence but also incentives and structures that encourage long-term social and economic improvement.
Many policymakers argue that the best poverty policy not only provides cash to the poor for subsistence but also incentives and structures that encourage long-term social and economic improvement.
Economics is traditionally taken to be the social science concerned with the production, consumption, exchange, and distribution of wealth and commodities.
Economics is traditionally taken to be the social science concerned with the production, consumption, exchange, and distribution of wealth and commodities.
Long before the financial meltdown and the red alert on climate change, some far-sighted innovators diagnosed the fatal flaws in an economic system driven by greed and fear.
Long before the financial meltdown and the red alert on climate change, some far-sighted innovators diagnosed the fatal flaws in an economic system driven by greed and fear.
