This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem.
In this practical and fascinating follow-up to their behind-the-scenes look at America's most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business.
This first volume of The Foundations of Behavioral Economic Analysis covers the opening topic found in this definitive introduction to the subject: the behavioral economics of risk, uncertainty, and ambiguity.
The concept of dynamic capabilities, especially in terms of organizational knowledge processes, has become the predominant paradigm for the explanation of competitive advantages.
This book is a collection of specially-commissioned chapters from philosophers, economists, political and behavioral economists, cognitive and organizational psychologists, computer scientists, sociologists and permutations thereof as befits the polymathic subject of this book: Herbert Simon.
This book focuses on the core theoretical concept of "e;Ma thinking"e; - an idea that serves as springboard for the thoughts and actions of distinguished practitioners, innovators, and researchers.
The author of the international bestseller Why We Buypraised by The New York Times as a book that gives this underrated skill the respect it deservesnow takes us to the mall, a place every American has experienced and has an opinion about.
This study investigates the complex link between natural disasters, individual behaviour - in the form of an individual's risk-taking propensity and level of trust - and the demand for microinsurance.
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
This book reports on the latest advances in understanding human cognition and its interplay with various cultural constructs, such as geographical, historical, sociological, and organizational cultures.
Normal Rationality is a selection of the most important work of Edna Ullmann-Margalit, presenting some influential and widely admired essays alongside some that are not well known.
Das Lehrbuch ermöglicht einen schnellen Einstieg in (wirtschafts-)ethische Grundlagentheorien sowie in die moralische Verhaltensökonomik, die angesichts weitreichender Unternehmensskandale zunehmend in den Fokus akademischer Lehrpläne rückt.
An interdisciplinary look at the behavioral roots of public policy from the field's leading expertsIn recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decisions, racism, sexism, health behaviors, and voting.
Biblical Perspectives on Leadership and Organizations links biblically-based principles to the study of organizational practices by examining topics including motives, meaningful work, and spiritual leadership from a biblical perspective integrated with findings from contemporary research.
'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we want, and even make the world a better place' Hannah FryWhy do our friends have more friends than we do?
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases.
For centuries the pursuit of happiness was the preserve of either the philosopher or the voluptuary and took second place to the basic need to survive on the one hand, and the pressure to conform to social conventions and morality on the other.
In diesem Essential wird auf Grundlage neuester Forschungsbefunde ein Modell zur Führung von Mitarbeitern vorgestellt und herausgearbeitet, das insbesondere im interkulturellen Kontext von Bedeutung ist.
A GUARDIAN SCIENCE BOOK OF THE YEARSHORTLISTED FOR THE 2020 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZELONGLISTED FOR THE 2020 FINANCIAL TIMES AND McKINSEY BUSINESS BOOK OF THE YEARAn urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment.
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership.
In diesem Essential wird auf Grundlage neuester Forschungsbefunde ein Modell zur Führung von Mitarbeitern vorgestellt und herausgearbeitet, das insbesondere im interkulturellen Kontext von Bedeutung ist.
THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think .