Herbert Simons renowned theory of bounded rationality is principally interested in cognitive constraints and environmental factors and influences which prevent people from thinking or behaving according to formal rationality.
Herbert Simons renowned theory of bounded rationality is principally interested in cognitive constraints and environmental factors and influences which prevent people from thinking or behaving according to formal rationality.
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices.
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices.
During the second half of the twentieth century, economics exported its logic - utility maximization - to the analysis of several human activities or realities: a tendency that has been called "e;economic imperialism"e;.
During the second half of the twentieth century, economics exported its logic - utility maximization - to the analysis of several human activities or realities: a tendency that has been called "e;economic imperialism"e;.
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational.
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational.
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others.
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others.
This Handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field.
This Handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field.
The papers in this collection were selected from nearly 200 that were presented at the 50 sessions of the second annual International Conference on Socio-Economics held at The George Washington University in Washington, D.
The papers in this collection were selected from nearly 200 that were presented at the 50 sessions of the second annual International Conference on Socio-Economics held at The George Washington University in Washington, D.
As China becomes the worlds largest economy, so it becomes important to understand the key issues shaping the countrys business environment and the behaviour of Chinese businesspeople.
As China becomes the worlds largest economy, so it becomes important to understand the key issues shaping the countrys business environment and the behaviour of Chinese businesspeople.
The concept of money illusion, a recently resurrected phenomenon of behavioral economics, is a real fact of economic life, the potential role of which should no longer be dismissed.
The concept of money illusion, a recently resurrected phenomenon of behavioral economics, is a real fact of economic life, the potential role of which should no longer be dismissed.
The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.
The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.
This book focuses on the core theoretical concept of "e;Ma thinking"e; - an idea that serves as springboard for the thoughts and actions of distinguished practitioners, innovators, and researchers.
Professor Manfred Kets de Vries and his colleagues have helped thousands of executives to increase their effectiveness in dealing with colleagues and clients, and to refocus their own professional and personal aspirations.
Hegel's Moral Corporation is about two versions of a corporation, one business oriented and dedicated to shareholder-value and profit-maximisation and one dedicated to moral life, Sittlichkeit, in Hegelian terms.
Materiality, Rules and Regulation: New Trend in Management and Organization Studies concentrates on the relationship of rules and regulation to the materiality of artefacts, practices, and organizations.
Socially Responsible Outsourcing is an edited collection that focus on the topic of socially responsible outsourcing (SRO) including research frameworks, rich case studies, and an SRO agenda for the future.
This volume brings together a prominent group of Christian economists and theologians to provide an interdisciplinary look at how we might use the tools of economic and theological reasoning to cultivate more just and moral economies for the 21st century.
