Markus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to be.
In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez offers actionable, data-driven insights on the power of leveraging Hispanic and nontraditional talent for business excellence.
Markus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können.
Most CEOs say the same thing: finding good people is difficult, and a matter of luck rather than skill, as being good on paper doesn't always translate to being good in practice.
FT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ'A must read for everyone who ever deals with complex important challenges.
Die Anforderungen aus der Globalisierung an Fach-, Führungsnachwuchs- und Führungskräfte im Ostasien-Management ist ganz speziell und setzt ein Wissen über die Länder China und Japan, ihre Geschäftskulturen und Wirtschaftspraxis voraus.
Die Anforderungen aus der Globalisierung an Fach-, Führungsnachwuchs- und Führungskräfte im Ostasien-Management ist ganz speziell und setzt ein Wissen über die Länder China und Japan, ihre Geschäftskulturen und Wirtschaftspraxis voraus.
Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations.
Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations.
* Confidence makes your brain work better and boosts your performance* Confidence acts like a mini-antidepressant, lifting your mood* Confidence is contagious* Confidence is anxiety's greatest antidote* Confidence is a set of habits that feel fake at first but become real with practice* Confidence makes boys bullsh*t more than girls* Overconfidence can have disastrous consequences_________'Brilliant .
Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low.
Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals.
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals.
La vía del decrecimiento reposa sobre un postulado compartido por la mayoría de las sociedades no occidentales: por misteriosa que sea, la vida es un don maravilloso.
'A very important book about one of the last social taboos - with fascinating implications for us all' Helena Kennedy, QCA groundbreaking book in which Dorothy Rowe brings her insight and wisdom to the fascinating subject of money and its place in our lives.
In this fascinating and often hilarious work - winner of the Royal Society of Science Prize 2007 - pre-eminent psychologist Daniel Gilbert shows how - and why - the majority of us have no idea how to make ourselves happy.
Todos hemos sufrido la experiencia, unos con la lavadora, otros con el televisor o el ordenador, de tener aparatos y equipos que se averían tras el fallo de un elemento.
Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low.
Con prólogo de la ministra de Sanidad , Servicios Sociales e Igualdad e introducción del presidente de MapfreTodo lo que necesitas saber sobre los jóvenes que han dejado viejos a los millennialsSi no encuentras ninguna relación entre Justin Bieber y los ingenieros que diseñaron los complejos protocolos de la World Wide Web; si te parece que un muro invisible di culta la comunicación con tus hijos, sobrinos, trabajadores o alumnos menores de 23 años, es hora de que conozcas a la generación Z –la de los hombres y las mujeres nacidos a mediados de la década de 1990– y la manera en que internet ha cambiado su forma de ser.
Dieses Buch gibt dem Leser Einblicke in die Arbeitsweise der etwas verborgenen Welt der globalen Entwicklungs-Organisationen auf dem Gebiet der Wasserwirtschaft im landwirtschaftlichen Sektor.
La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?
'It is going to change the way in which we understand many modern debates about economics, politics, and society' Ha Joon Chang, author of 23 Things They Don't Tell You About CapitalismOver the past fifty years, the way we value what is 'good' and 'right' has changed dramatically.
