Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals.
A Wall Street Journal Best Book of 2022: Politics * Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world's wealthiest nation.
This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets of the five largest Euro economies.
This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations.
This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets of the five largest Euro economies.
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers' relationships to the marketplace and the influence of commercial action on culture.
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers' relationships to the marketplace and the influence of commercial action on culture.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Anti-Money Laundering in a Nutshell is a concise, accessible, and practical guide to compliance with anti-money laundering law for financial professionals, corporate investigators, business managers, and all personnel of financial institutions who are required, under penalty of hefty fines, to get anti-money laundering training.
Diese Studie untersucht den komplexen Zusammenhang zwischen Naturkatastrophen, individuellem Verhalten - in Form von individueller Risikobereitschaft und Vertrauensniveau - und der Nachfrage nach Mikroversicherungen.
Das Lehrbuch ermöglicht einen schnellen Einstieg in (wirtschafts-)ethische Grundlagentheorien sowie in die moralische Verhaltensökonomik, die angesichts weitreichender Unternehmensskandale zunehmend in den Fokus akademischer Lehrpläne rückt.
Urheberrechtliche Probleme rücken seit der Einbeziehung von Computersoftware in den 1980er Jahren und der kommerziellen Nutzbarkeit des Internet in den 1990er Jahren verstärkt in den Blick von Theorie und Praxis.
Hay muchos ejemplos de cosas que han triunfado: las pulseras amarillas Livestrong, el yogur griego desnatado, el modelo de gestión de Six Sigma, la prohibición del tabaco, las dietas bajas en calorías y luego la moda de la dietas Atkins, South Beach o las bajas en carbohidratos.
En la actual coyuntura económica, caracterizada por un crecimiento bajo o nulo, cualquier empresa que lleve su negocio "como de costumbre", con las estrategias y tácticas de siempre, no podrá prosperar e, incluso, puede ver amenazada su supervivencia.
En una época caracterizada por la creciente deslealtad de los consumidores, la implacable estandarización de los bienes y la presión sobre los precios, todavía es posible -y más necesario que nunca- atraer y preservar clientes.
Los profesionales del marketing y la publicidad nos bombardean todos los días con anuncios televisivos, vallas en las carreteras, banners en Internet, lonas en las fachadas de centros comerciales, etc.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
