Behavioural economics

In nearly every realm of daily life there is an invisible velvet rope that divides how we live.

Why did the West become so rich?

A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018 FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.

* Confidence makes your brain work better and boosts your performance* Confidence acts like a mini-antidepressant, lifting your mood* Confidence is contagious* Confidence is anxiety's greatest antidote* Confidence is a set of habits that feel fake at first but become real with practice* Confidence makes boys bullsh*t more than girls* Overconfidence can have disastrous consequences_________'Brilliant .

The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.

From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.

Renting your spare room via AirbnbSelling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsAppFinding a date on TinderThese activities are all made possible by the new collaborative economy, and they are all examples of Peers Inc companies.

Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market.

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand.

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers.

Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.

A step-by-step system for creating customers and clients for life.

Italian brands are known to create some of the most premium, sought-after products in the world.

Somewhere along the way, we got distracted.

Somewhere along the way, we got distracted.

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology.

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology.

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.

Emotional behavior and biases run throughout financial markets.

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business.

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Discover the hidden ways to raise your organizations' customer service experiences from ordinary to extraordinary.

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

Customer Experience 3.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.

In business, it's not enough for people to like you, they need to love you!

If you ask the right questions, then you'll get the sale every time.

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.

Think you know your customers?

If you want to gain the winning edge for your sales performance, it's time to embrace the entire customer life cycle.

Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.

All businesses have customers, but how many of them deliver unforgettably good customer service?

As many businesses are discovering, customer behavior doesn't always make sense.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

What if you could protect your business against competitive inroads, once and for all?

Learn how to master the one skill you can't do without in today's global economy.

Faster sales pitches won't lead to faster sales.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.