A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018 FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.
* Confidence makes your brain work better and boosts your performance* Confidence acts like a mini-antidepressant, lifting your mood* Confidence is contagious* Confidence is anxiety's greatest antidote* Confidence is a set of habits that feel fake at first but become real with practice* Confidence makes boys bullsh*t more than girls* Overconfidence can have disastrous consequences_________'Brilliant .
Renting your spare room via AirbnbSelling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsAppFinding a date on TinderThese activities are all made possible by the new collaborative economy, and they are all examples of Peers Inc companies.
La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?
Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.
Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.
Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?
