WINNER: NYC Big Book Award 2025 - Sales & MarketingMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
WINNER: NYC Big Book Award 2025 - Sales & MarketingMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
New Perspectives in Behavioral Cybersecurity offers direction for readers in areas related to human behavior and cybersecurity, by exploring some of the new ideas and approaches in this subject, specifically with new techniques in this field coming from scholars with very diverse backgrounds in dealing with these issues.
New Perspectives in Behavioral Cybersecurity offers direction for readers in areas related to human behavior and cybersecurity, by exploring some of the new ideas and approaches in this subject, specifically with new techniques in this field coming from scholars with very diverse backgrounds in dealing with these issues.
A Wall Street Journal Best Book of 2022: Politics * Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world's wealthiest nation.
A Wall Street Journal Best Book of 2022: Politics * Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world's wealthiest nation.
In The Pursuit of Happiness, renowned economist Carol Graham explores what we know about the determinants of happiness and clearly presents both the promise and the potential pitfalls of injecting the "e;"e;economics of happiness"e;"e; into public policymaking.
The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how people make good-and bad-economic decisions.
In The Pursuit of Happiness, renowned economist Carol Graham explores what we know about the determinants of happiness and clearly presents both the promise and the potential pitfalls of injecting the "e;"e;economics of happiness"e;"e; into public policymaking.
The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how people make good-and bad-economic decisions.
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion.
Between plain resourcefulness and full-blooded entrepreneurship lies a middle ground of proactivity which, as this book argues, is a concept that allows economists to make better sense of activity where an individual takes greater agency over their personal outcomes through the existing employment or additional activity.
Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften und bereichert betriebs- und volkswirtschaftliche Ansätze um interdisziplinäre Aspekte aus Soziologie, Neurobiologie und Psychologie.
Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften und bereichert betriebs- und volkswirtschaftliche Ansätze um interdisziplinäre Aspekte aus Soziologie, Neurobiologie und Psychologie.
En vista de la crisis económica mundial que estamos atravesando, no hubiese podido elegirse mejor momento para publicar este libro que, como todos los de Marcuse, por su sencillez, está al alcance de todos.
Experimental Econophysics describes the method of controlled human experiments, which is developed by physicists to study some problems in economics or finance, namely, stylized facts, fluctuation phenomena, herd behavior, contrarian behavior,hedge behavior, cooperation, business cycles, partial information, risk management, and stock prediction.
Uncover the Hidden Forces Shaping Your WorldHave you ever wondered why you buy what you buy, why certain trends catch fire, or how policies truly impact our lives?
The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent.
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion.
Between plain resourcefulness and full-blooded entrepreneurship lies a middle ground of proactivity which, as this book argues, is a concept that allows economists to make better sense of activity where an individual takes greater agency over their personal outcomes through the existing employment or additional activity.
This contributed volume presents a compelling and timely analysis of how Africa can chart a transformative path toward a sustainable, low-carbon energy future.
This contributed volume presents a compelling and timely analysis of how Africa can chart a transformative path toward a sustainable, low-carbon energy future.
