'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we want, and even make the world a better place' Hannah FryWhy do our friends have more friends than we do?
Hay muchos ejemplos de cosas que han triunfado: las pulseras amarillas Livestrong, el yogur griego desnatado, el modelo de gestión de Six Sigma, la prohibición del tabaco, las dietas bajas en calorías y luego la moda de la dietas Atkins, South Beach o las bajas en carbohidratos.
En la actual coyuntura económica, caracterizada por un crecimiento bajo o nulo, cualquier empresa que lleve su negocio "como de costumbre", con las estrategias y tácticas de siempre, no podrá prosperar e, incluso, puede ver amenazada su supervivencia.
En una época caracterizada por la creciente deslealtad de los consumidores, la implacable estandarización de los bienes y la presión sobre los precios, todavía es posible -y más necesario que nunca- atraer y preservar clientes.
Los profesionales del marketing y la publicidad nos bombardean todos los días con anuncios televisivos, vallas en las carreteras, banners en Internet, lonas en las fachadas de centros comerciales, etc.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Die Anforderungen aus der Globalisierung an Fach-, Führungsnachwuchs- und Führungskräfte im Ostasien-Management ist ganz speziell und setzt ein Wissen über die Länder China und Japan, ihre Geschäftskulturen und Wirtschaftspraxis voraus.
'This book will make you better at your job' - Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision - and how to use them in business.
Die Anforderungen aus der Globalisierung an Fach-, Führungsnachwuchs- und Führungskräfte im Ostasien-Management ist ganz speziell und setzt ein Wissen über die Länder China und Japan, ihre Geschäftskulturen und Wirtschaftspraxis voraus.
In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez offers actionable, data-driven insights on the power of leveraging Hispanic and nontraditional talent for business excellence.
In this practical and fascinating follow-up to their behind-the-scenes look at America's most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business.
This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.
Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.
La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
A timely exploration of intellectual dogmatism in politics, economics, religion, and literature-and what can be done to fight itPolarization may be pushing democracy to the breaking point.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
