Un guide pratique et accessible pour comprendre le concept "stratégie Océan bleu"
Lancer son affaire, ou en revoir la stratégie, vous confronte d’emblée à un dilemme : soit vous choisissez de vous positionner sur l’espace connu du marché, de plus en plus concurrentiel, soit vous vous affichez comme un précurseur en innovant et en créant votre propre espace, où la concurrence est faible, voire inexistante dans un premier temps.
Known around the world for challenging mainstream economics, economist Mariana Mazzucato believes, as the Financial Times writes, that ';the public sector can and should be a cocreator of wealth that actively steers growth to meet its goals.
This carefully annotated selection features the main analysis of the operation of an economic system, the introductory chapter of the great attack on mercantilism, and portions of the analysis of the functions of the state-Books I, IV, and V.
Selected writings from one of the most important commentators of our generation covering the wreckage of Labour's 10 year love affair with the RightBY THE SUMMER of 2007, Britain was close to crashing.
Neoliberalism - the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action - has become dominant in both thought and practice throughout much of the world since 1970 or so.
In Architects of Ruin, New York Times bestselling author and conservative historian Peter Schweizer argues that the economic crisis was caused by liberals who used the power of government to create a subprime mortgage bubble that has ravaged the global economy.
Neoliberalism - the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action - has become dominant in both thought and practice throughout much of the world since 1970 or so.
"e;Of all the economic bubbles that have been pricked,"e; the editors of The Economist recently observed, "e;few have burst more spectacularly than the reputation of economics itself.
"e;Of all the economic bubbles that have been pricked,"e; the editors of The Economist recently observed, "e;few have burst more spectacularly than the reputation of economics itself.
'A fascinating book, bursting with paradoxes, riddles and counterintuitive ideas that will challenge some of your strongest beliefs about how society works' Daniel Susskind'It takes scholarly courage and knowledge to upend Adam Smith, but this is what Krzysztof Pelc has done .
Our prosperity requires the enterprise of innumerable individuals and businesses who exercise their imagination and judgment-and bear responsibility for outcomes.
Our prosperity requires the enterprise of innumerable individuals and businesses who exercise their imagination and judgment-and bear responsibility for outcomes.
The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure.
In this book, legal scholar Randy Barnett elaborates and defends the fundamental premise of the Declaration of Independence: that all persons have a natural right to pursue happiness so long as they respect the equal rights of others, and that governments are only justly established to secure these rights.
In this book, legal scholar Randy Barnett elaborates and defends the fundamental premise of the Declaration of Independence: that all persons have a natural right to pursue happiness so long as they respect the equal rights of others, and that governments are only justly established to secure these rights.