The era-defining international bestseller - the definitive account of the global financial crash'Has all the drama of a Hollywood movie' Daily Telegraph'The definitive account' Sunday Times, Books of the YearThey were masters of the financial universe, flying in private jets and raking in billions.
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.
It's all in the familyFamily businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success.
Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed, containers lie unopened at docks and supply shortages push up inflation, increasing the cost of consumer goods from milk to cars to building materials.
The clearest and sharpest recognition guide to over 500 species of seashell from around the worldAuthoritative text, crystal-clear photography, and a systematic approach make this the most comprehensive and concise e-guide to seashells of the world.
From the international bestselling author of The Post-American World 'An intelligent, learned and judicious guide for a world already in the making' The New York TimesSince the end of the Cold War, the world has been shaken to its core three times.
"e;Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are to build a society that works for all of us.
'This book presents a salient truth: every investor - no matter how large or small - has the power to help address our climate crisis and build a more sustainable world.
In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical - and accessible - plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe.
"e;A fascinating litany of the mistakes that can happen when buyers get it wrong"e; - Luke Johnson, The Sunday Times"e;Packed full with amazing examples' Jeremy Vine, BBC Radio 2"e;Colossal, costly disasters could be averted if those holding the purse strings read this book.
'An invaluable primer to some of the underlying tensions behind contemporary political debate' Financial TimesIt has always been an important part of British self-image to see the United Kingdom as an ancient, organic and sensibly managed place, in striking contrast to the convulsions of other European countries.
Feel empowered with your finances and discover the route to economic equality in this astonishing dissection of the gender wealth gap'Uncovers the realities of money in the modern world' Stylist'This book will open your eyes' 5***** Reader Review'Goes beyond talks of glass ceilings and gender pay gaps' Dazed'Shocking and brilliant' 5***** Reader Review________Did you know?
From Nobel Prize-winning economist and bestselling author Joseph Stiglitz, this account of the dangers of free market fundamentalism reveals what has gone so wrong, but also shows us a way out.
On the eve of a landmark general election, Ruchir Sharma offers an unrivalled portrait of how India and its democracy work, drawn from his two decades on the road chasing election campaigns across every major state, travelling the equivalent of a lap around the earth.
The astonishing story of the Sassoons, one of the nineteenth century's preeminent commercial families and 'the Rothschilds of the East'The Sassoons were one of the great business dynasties of the nineteenth century, as eminent as traders as the Rothschilds were bankers.
The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human.
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership.
From an award-winning financial historian comes the gripping, character-driven story of venture capital and the world it madeInnovations rarely come from "e;experts.
Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank that Lived a Little describes three decades of boardroom intrigue at one of Britain's biggest financial institutions.
*FEATURED IN BILL GATES'S 2019 SUMMER READING RECOMMENDATIONS* From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair itDeep new rifts are tearing apart the fabric of Britain and other Western societies: thriving cities versus the provinces, the highly skilled elite versus the less educated, wealthy versus developing countries.
'It is going to change the way in which we understand many modern debates about economics, politics, and society' Ha Joon Chang, author of 23 Things They Don't Tell You About CapitalismOver the past fifty years, the way we value what is 'good' and 'right' has changed dramatically.
NOMINATED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown 'Compelling.
A passionate defence of humanity and a work of radical optimism from the international bestselling author of PostcapitalismHow do we preserve what makes us human in an age of uncertainty?
THE MUCH-ANTICIPATED FOLLOW-UP TO INTERNATIONAL BESTSELLER HOW DEMOCRACIES DIE essential reading ahead of the 2024 US election Tyranny of the Minority is an exceptional book, one of the best guides out there to the crisis of American democracy Zack Beauchamp, Vox -------------------------------------How has democracy become so threatened and what can we do to save it?
