Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications.
Targeting readers with backgrounds in economics, Intermediate Financial Theory, Third Edition includes new material on the asset pricing implications of behavioral finance perspectives, recent developments in portfolio choice, derivatives-risk neutral pricing research, and implications of the 2008 financial crisis.
Global Imbalances, Financial Crises, and Central Bank Policies assesses the relationships between global imbalances, financial crises, and central bank policies, with a specific focus on their reserves.
One of the best-known futures traders explains how to trade for profit in today's global futures marketplaceLook into the bookcase of any successful futures trader, and odds are you'll find a worn, well-used copy of Mark Powers's Starting Out In Futures Trading.
Learn the essentials of Six Sigma in just 36 hoursThe McGraw-Hill 36-Hour Six Sigma Course provides you with the knowledge you need to understand, implement, and manage a Six Sigma program.
The latest critical data for making superior investing decisions--from the world's most respected financial indexThe Standard & Poor's 500 Index is the most watched index in America--if not the world.
How to speed up business processes, improve quality, and cut costs in any industryIn factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors.
Formulas that make the difference between making profits and losing equityThe only way to win the real estate investing game is by mastering the numbers.
Handbook of Blockchain, Digital Finance, and Inclusion, Volume 2: ChinaTech, Mobile Security, and Distributed Ledger emphasizes technological developments that introduce the future of finance.
Proven strategies for knowing which stock analysts to believe, which to ignore--and when to sellInvestors are tired of losing money to the bad calls and noncalls of Wall Street analysts, especially on the heels of Enron and other "e;surprise"e; stock meltdowns.
There's no easier, faster, or more practical way to learn the really tough subjectsMicroeconomics Demystified features a clear and easy-to-understand presentation of the concepts and principles of microeconomics, with generous applications and examples.
Proven retirement investing advice designed to meet the specific needs of physicians, attorneys, entrepreneurs, and other professionalsIn No One Loves Your Money Like You Do, financial guru Dr.
Environmental, Social, and Governance (ESG) Investing: A Balanced Analysis of the Theory and Practice of a Sustainable Portfolio presents a balanced, thorough analysis of ESG factors as they are incorporated into the investment process.
Auction Theory, Second Edition improves upon his 2002 bestseller with a new chapter on package and position auctions as well as end-of-chapter questions and chapter notes.
The dynamic environment of investment banks, hedge funds, and private equity firms comes to life in David Stowell's introduction to the ways they challenge and sustain each other.
The latest, most up-to-date information on one of the hottest real estate investment opportunitiesSavvy real estate investors are ready to take advantage of rising foreclosure rates, but need expert guidance to navigate this profitable market sector.
A leading educator makes Forex investing as easy as driving a carIn The Forex Trading Manual, Javier Paz provides easy-to-understand examples of long- and short-term strategies, best practices for navigating the economic calendar, and applications for trading a variety of currencies.
Your roadmap to success in the world of postmerger integrationNearly half of today's executives attribute M&A failure to poor integration between merging businesses.
Few financial professionals leverage the many referrals they receive on a daily basis, thus, missing out on one of their best opportunities for increasing profits and growth.
The safe, profitable alternative to a losing betWhile many of us were learning the hard way that a buy-and-hope strategy is bound to fail, Don Schreiber, Jr.
Create a winning portfolio using Federal Reserve actions as your guiding starBased on 25 years of research, Invest with the Fed reveals direct connections between successful portfolio performance and Fed policy.
A former member of the American Stock Exchange introduces trading and financial markets to upper-division undergraduates and graduate students who are planning to work in the finance industry.
Trading on the financial markets requires the mastery of many subjects, from strategies and the instruments being traded to market structures and the mechanisms that drive executions.
This monograph is practically oriented, presenting a survey and explanation of credit insurance services for protection of short-term trade receivables primarily against commercial risk of insolvency and protracted default.
A handy, clear, easy-to-use reference guide to the most important charts in technical analysis; charts only, virtually no text to bog down the user in getting what he wants when he wants it The book will feature one chart per page that will be clearly labelled as to the pattern being illustrated.
A one-stop reference for in-depth explanations of mortgage topicsWith the creation of so many new, complex mortgage programs, it's difficult for consumers --not to mention real estate agents, attorneys, closing agents, and mortgage brokers--to keep track of them all.
