This book investigates the various ties between tourism development and sustainability, revealing forces of change and current trends in tourism management performance in countries of Central and Southeast Europe.
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
This book describes the interrelationship between the spectacular geology of an area of East Africa that includes a branch of the rift valley, as well as giant freestanding ice-capped mountains and extraordinarily toxic, alkaline lakes, and some of the greatest concentrations of wildlife on Earth.
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large.
This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit.
Dieses Buch soll Entscheider:innen, Führungskräften und Mitarbeiter:innen im Tourismus ermöglichen, ihr Verhalten aus der Sicht der Gäste zu sehen und einen respektvollen und wertschätzenden Umgang zu entwickeln.
Dieses Buch erklärt, wie Hotels, Regionen, Airlines und weitere touristische Anbieter mithilfe von Social Media höhere Sichtbarkeit, mehr Empfehlungen, mehr Direktbuchungen und somit mehr Gewinn erzielen können.
Die digitale Transformation stellt nicht nur die Unternehmenswelt vor große Herausforderungen, sondern nimmt auch auf viele Lebensbereiche der Menschen einer Region enormen Einfluss.
Das essential beschreibt aus einer managementorientierten Perspektive das Innovationsgeschehen in der Sternegastronomie und erklärt die zugrundeliegenden Prozesse, den organisationalen Aufbau sowie die übergeordneten Strategien.
Personen, Organisationen und Institutionen und deren funktionales Zusammenwirken spielen eine dezidierte Rolle im Aufbau von Resilienz, weshalb in der praktischen Implementierung dieses Ansatzes sowohl zentrale Koordination als auch partizipativ entwickelte und gestaltete Formate zum Tragen kommen.
Der stationäre Reisevertrieb sieht sich durch die gesteigerte Nutzung von Online-Kanälen zur Suche und Buchung von Reisen einem erhöhten Wettbewerb in der Tourismusbranche ausgesetzt.
Dieses essential wendet sich den psychologischen Aspekten des Tourismusmarketings zu, da Reiseangebote immateriell sind und bis zum Reiseantritt nur als psychische Vorstellung im Kopf der Kunden bestehen.
This book explores the issue of poverty reduction within mainland Southeast Asia with a specific focus on the impact of the private sector and tourism.
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region.
This book contains the best papers on tourism sustainability, economics and management presented at the 10th Tourism Outlook Conference, held in Sri Lanka from 19 to 21 October 2017 and the 11th Tourism Outlook Conference held in Eskisehir, Turkey from 3-5 October 2018.
This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present.
This book deploys the concept of 'audiovisual tourism promotion' to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials.
This book explores the geographical, geomorphological, ecological, touristic and socioeconomic aspects of natural heritage, argues for the dynamic conservation of that heritage and explains its key characteristics, promotion, conservation and management to achieve sustainable development goals.
This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19.
This book investigates resource-constrained environments in the tropics and subtropics where people's lives and businesses are affected, and adaptations occur periodically.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.