Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people.
Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people.
With contributions from international experts this book provides a broad discussion of cultural tourism as a concept and the way it is implemented in diverse regions around the world.
Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service-dependent economies around the world, the lack of focus on tourism planning and development in South Asia is surprising.
This book focuses on the experiences of tourists visiting nature-based destinations, exploring current knowledge and providing insights into conceptual issues through the use of empirical evidence from five continents.
This book focuses on the experiences of tourists visiting nature-based destinations, exploring current knowledge and providing insights into conceptual issues through the use of empirical evidence from five continents.
Degrowth in tourism is the voluntary shift to rebuild destinations and local economies in a way in which consumption, production and the exploitation of resources are minimal.
Degrowth in tourism is the voluntary shift to rebuild destinations and local economies in a way in which consumption, production and the exploitation of resources are minimal.
The environmental quality and popularity of any tourist destination is the outcome of sustained development, shaped by the socio-economic and physical dimensions of the local environment.
The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general.
Nautical tourism encompasses aspects of marine tourism such as sailing, yachting, cruising and diving, as well as harbour-side developments, coastal water sports such as jet skiing, boat shows, port tours, and marine heritage destinations.
There is an ever growing importance of events in modern society and until now existing literature on events has been dominated by the economic perspective.
Despite the significance of tourism to the economic, social and environmental structures of Latin America, little has been documented in the English-language literature about tourism in this region.
Despite the significance of tourism to the economic, social and environmental structures of Latin America, little has been documented in the English-language literature about tourism in this region.
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value.
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value.
This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and the visitor economy.
This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and the visitor economy.
