Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht.
Moving beyond the tequila-soaked cliches of Mexican tourism, this multifaceted book explores the influence and experiences of Americans in Mexico since World War II.
Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country.
Practitioners in apparel manufacturing and retailing enterprises in the fashion industry, ranging from senior to front line management, constantly face complex and critical decisions.
Although no one had ever followed North American monarch butterflies on their annual southward journey to Mexico and California, in the 1990s there were well-accepted assumptions about the nature and form of the migration.
Psybersecurity: Human Factors of Cyber Defence is a clarion call to action in the face of a stark reality: over 90% of cyberattacks exploit human vulnerabilities, as highlighted by the 2022 Global Risks Report from the World Economic Forum.
Style Wise: A Practical Guide to Becoming a Fashion Stylist, 3rd Edition is an essential text for turning aspiring stylists into professional stylists.
Contemporary sport could not function without the involvement of voluntary organizations, from local grass-roots clubs to international agencies such as the International Olympic Committee.
This book proposes measures to promote regional industrial development in East Asia from the perspective of three industries: agriculture, food, and tourism.
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy.
The global financial crisis that reached its peak in late 2008 has brought the importance of financial services regulation and supervision into the spotlight.
Schlafer looks at the preacher's task at the "e;high times"e; of the church and the secular year, those occasions on which expectations run high and emotions can be intense.
In a world where tiny fingers are as familiar with touchscreens as they are with crayons, ensuring our children's safety online has never been more crucial.
This is a rich, informative, and inspiring compendium of the Christian tradition of prayer and contemplation from the earliest days of the Church to the present day.
The events surrounding the holidays molded the foundation of the Jews as a nation and are related to their continuity and survival as Jews throughout history.
Love, Marriage, and Family in the JewishLaw and Tradition is everything you wanted to know about the Jewish view on marriage, sexuality, and child bearing in clear and concise language.
This captivating book explores the intersection where performing art meets human interaction and delves into the application of human factors' principles in this field.
We have interviewed event planners and professionals who have held more than their share of conferences, workshops, and seminars, and they've shared their successes, and failures, to help you achieve, and avoid, the same things.
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services.
Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work?
Tourism Case Studies from the Asia-Pacific Region offers a comprehensive exploration of the diverse world of tourism within one of the most dynamic regions on the globe.
This book is a sequel to Business Engineering and Service Design, published by this editorial, which provides the foundations of Business Engineering; it is dedicated to health care, presenting our view of the foundations for the design of institutions that provide such service, general architectures for making designs operative, and many real cases that show how to do formal design and the benefits to be obtained.
This book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application cases, including impressive results in private and public situations.
The focus of this book is on providing clear word descriptions and step-by-step Excel instructions, rather than including lots of x's and y's everywhere.
This book begins an adventure wherein the author outlines for us the particular shape our minds impose on that journey; he takes as his analytic, the human sensorium: the panoply of sensory channels (sight, hearing, touch, etc.