Dieses Werk erklärt die Grundstrukturen der Luftverkehrsbranche, stellt Konzepte und Methoden des Airlinemanagements vor und gibt Einsichten in Marktphänomene und Branchentrends.
Freshwater Fishes of the Eastern Himalayas provides a guide to describe the internationally accepted methods used in the accurate identification of fishes, morphometry, i.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces.
This book provides a comprehensive analysis of post-Games legacy governance including stakeholder relationships, institutional conditions, and policy environments, while also empirically exploring the modes of governance employed by select cases of the Winter Olympic Games.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Complete Guide to Size Specification and Technical Design, 4th Edition, equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets for grading patterns, fitting garments, and offering pattern alterations.
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation.
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming.
The bicycle has long been a part of American culture but few would describe it as an essential element of American identity in the same way that it is fundamental to European and Asian cultures.
To make the service integration a success story despite the many challenges, L J Oberle argues that management understanding is necessary to address the key success factors in the individual strategic approaches.
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.
"e;This entirely updated and enlarged Second Edition of a landmark reference/text continues to provide comprehensive coverage of every important aspect of policy studies--discussing concepts, methods, utilization, formation, and implementation both internationally and across each level of government.
Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such as changes in customer attitudes, an evolving regulatory environment, innovations in information technology and the intense level of competition within the sector.
This book explores the relationship between tourism/tourists and expressions of contemporary Asian art (for example, artists, objects, intangible artistic productions, digital manifestations, etc) in Asian and non-Asian tourist spaces/experiences.
Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability.
This revised edition of the landmark introductory volume to the hospitality industry covers all aspects of the business, from individual roles to the role of management and is perfect introductory reading for those interested in a hospitality management career.
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction.
Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism.
