Das vorliegende Buch beleuchtet den Einsatz von Social Media Walls als Marketinginstrument und deren Einfluss auf die Kundeninspiration am Beispiel des Tourismussektors.
This totally revised book will separate the romantic notions of owning a B&B from the business end by covering basic cost control systems, successful kitchen management, housekeeping, beverage management, room rate formulas, arrival, billing, departure, managing and training employees and more.
The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials.
The economics of the movie industry has been curiously neglected by scholars, especially given the material circumstances in which film has been produced, distributed and exhibited in capitalist economies and its central importance in the lives of the huge numbers attracted to it as a commodity.
China's event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings.
The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
Today, some Christians--as part of their own personal growth--and some churches--as part of their desire to reach the 'spiritual but not religious'--are adapting spiritual practices that have their roots in East Asian religions or in disciplines that emerge from New Age and New Spirituality.
The book provides a thorough review of current food safety and sanitation information with practical applications of current research findings included.
This book explores the intersection of cybersecurity and education technologies, providing practical solutions, detection techniques, and mitigation strategies to ensure a secure and protected learning environment in the face of evolving cyber threats.
The Reformed tradition of worship in England has given the English-speaking world the Westminster Directory for the Public Worship of God, and the hymns of Isaac Watts.
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.
The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis-Site Selection-Project Planning-Value Assessment) methodology, particularly in the context of emerging urban (new area) developments.
Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such as changes in customer attitudes, an evolving regulatory environment, innovations in information technology and the intense level of competition within the sector.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.
IT governance seems to be one of the best strategies to optimize IT assets in an economic context dominated by information, innovation, and the race for performance.
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment.
