A comprehensive treatment of regional transformation, offering insights from different theoretical perspectives and generating a range of policy-relevant ideas.
This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19.
Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare.
This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges.
A legendary fashion designer for Barbie shares the story of her adventures working behind-the-scenes at Mattel, and spotlights the creations that transformed the worlds most famous doll into a style icon in this beautifully designed bookpublished in commemoration of Barbies sixtieth anniversaryillustrated with 100 full-color photographs, including many never-before-seen images of rare and one-of-a-kind pieces from the authors private archive.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation.
Es ist seit langem bekannt, dass die Serviceorientierung von Mitarbeitern und ein entsprechendes Verhalten im Kontakt mit externen Kunden nur zu erwarten sind, wenn unternehmensintern entsprechende Rahmenbedingungen hergestellt werden.
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times.
One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern.
This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context.
Sunday worship, baptisms, weddings and funerals are the shop window of the church and there is nothing more important for mission than getting them right.
Contemporary financial markets have been characterized by sociocultural phenomena such as "e;meme stocks"e;, the Gamestop short squeeze, and "e;You Only Live Once (YOLO) trading"e;.
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society.
"e;Advances in Hospitality and Leisure"e;, a peer-reviewed series, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure, and tourism.
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business.
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry - organisational behaviour, and human resource management, and marketing and consumer behaviour.
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services.
In an era where digital security transcends mere convenience to become a pivotal aspect of our daily lives, Spies in the Bits and Bytes: The Art of Cyber Threat Intelligence by Dr.
Das vorliegende Buch beleuchtet den Einsatz von Social Media Walls als Marketinginstrument und deren Einfluss auf die Kundeninspiration am Beispiel des Tourismussektors.
