Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
This book examines the London 2012 opening and closing ceremonies and the handover to Rio 2016 as articulations of national and cosmopolitan belonging.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.
Assembling Health Care Organizations combines an institutional theory perspective with a materialist view of the technologies, devices, biological specimens, and other material resources mobilized and put to work in health care work.
The global financial crisis that reached its peak in late 2008 has brought the importance of financial services regulation and supervision into the spotlight.
The global financial crisis that reached its peak in late 2008 has brought the importance of financial services regulation and supervision into the spotlight.
Financial institutions, as gateways to the financial system, to economic power and possibilities, are one of the major vehicles for money laundering and therefore also represent an important means to prevent this type of crime.
Financial institutions, as gateways to the financial system, to economic power and possibilities, are one of the major vehicles for money laundering and therefore also represent an important means to prevent this type of crime.
A unique chance to explore different aspects of place, heritage, and tourismFor many nations around the world, cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage.
A unique chance to explore different aspects of place, heritage, and tourismFor many nations around the world, cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage.
The practical, user-friendly guide to creating a sustainable future for destinations in developing economiesCommunity Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future
The practical, user-friendly guide to creating a sustainable future for destinations in developing economiesCommunity Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future
International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality.
International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality.
Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes' and the like.
Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes' and the like.
The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society.
The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society.
Complexity and Control in Team Sports is the first book to apply complex systems theory to 'soccer-like' team games (including basketball, handball and hockey) and to present a framework for understanding and managing the elite sports team as a multi-level complex system.
Complexity and Control in Team Sports is the first book to apply complex systems theory to 'soccer-like' team games (including basketball, handball and hockey) and to present a framework for understanding and managing the elite sports team as a multi-level complex system.
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.
Farmers' markets, veggie boxes, local foods, organic products and Fair Trade goods - how have these once novel, "e;alternative"e; foods, and the people and networks supporting them, become increasingly familiar features of everyday consumption?
Farmers' markets, veggie boxes, local foods, organic products and Fair Trade goods - how have these once novel, "e;alternative"e; foods, and the people and networks supporting them, become increasingly familiar features of everyday consumption?
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace.
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace.
