Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline.
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline.
Originally published in 1987, this book explores the history and geography of the computer industry in Britain and the evolution of the market leader firms, STC ICL and IBM (UK).
Originally published in 1987, this book explores the history and geography of the computer industry in Britain and the evolution of the market leader firms, STC ICL and IBM (UK).
Originally published in 1988 this book was the culmination of 7 years of research in micro-electronics by the Center for Science and Technology Policy in New York.
Originally published in 1988 this book was the culmination of 7 years of research in micro-electronics by the Center for Science and Technology Policy in New York.
Originally published in 1991, this book looks at the problems of applying Western computer programmes to the developing world, arguing that the difficulties are as much cultural as technological.
Originally published in 1991, this book looks at the problems of applying Western computer programmes to the developing world, arguing that the difficulties are as much cultural as technological.
Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth.
Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth.
Originally published in 1992 this book charts the global restructuring of telecommunications industries away from the monopoly structures of the past towards increased competition, deregulation and privatization.
Originally published in 1992 this book charts the global restructuring of telecommunications industries away from the monopoly structures of the past towards increased competition, deregulation and privatization.
This book provides valuable insights into the Kingdom of Saudi Arabia (KSA) through a comprehensive examination of Vision 2030, an ambitious economic plan by the KSA to reinvent and diversify its economy from a heavy dependence on hydrocarbon to knowledge-based resources.
This book provides valuable insights into the Kingdom of Saudi Arabia (KSA) through a comprehensive examination of Vision 2030, an ambitious economic plan by the KSA to reinvent and diversify its economy from a heavy dependence on hydrocarbon to knowledge-based resources.
For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan.
For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan.
This book is about the relationship between firm dynamics, innovation and globalization, the processes that are essential for long term economic growth and welfare creation.
This book is about the relationship between firm dynamics, innovation and globalization, the processes that are essential for long term economic growth and welfare creation.
The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers.
The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers.
This text presents the author's model of following principled ethics together with by chapters on each of the guiding principles: respect for intellectual property, principle of fair representation, privacy, and the principle of nonmalfeasance.
This text presents the author's model of following principled ethics together with by chapters on each of the guiding principles: respect for intellectual property, principle of fair representation, privacy, and the principle of nonmalfeasance.
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.
Focusing on countermeasures against orchestrated cyber-attacks, Cyber Security Culture is research-based and reinforced with insights from experts who do not normally release information into the public arena.
Focusing on countermeasures against orchestrated cyber-attacks, Cyber Security Culture is research-based and reinforced with insights from experts who do not normally release information into the public arena.
Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.
Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.
Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning.
Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning.
