THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps.
Complementing the author's 1990 bibliography, A Bibliographic Guide to the History of Computing, Computers, and the Information Processing Industry, this bibliography provides 2,500 new citations, covering all significant literature published since the late 1980s.
Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use.
This is the third edition of a successful book which offers students and practitioners an up-to-date overview of developments in Internet law and practice.
Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors.
Learn how IBM has overcome its toughest challenges-and how you can replicate iconic company's successOver the past 100 years, the IBM Corporation has survived several recessions and innumerable twists and turns in the global technology market.
A Top Editor's Take on the State of Journalism Today-and His Prescient Forecast of Its Future This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age?
Learn from the executive who made Verizon Wireless #1 what it takes to drive results, develop people, and build careers Happy employees don't make good results; good results make happy employees.
The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners.
Proven techniques for improving software and process quality with Six SigmaThis practical, in-depth guide explains how to apply Six Sigma to solve common product and process improvement challenges in the software and IT industry.
A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.
Named one of The five best books to understand AI by The EconomistThe impact AI will have is profound, but the economic framework for understanding it is surprisingly simple.
Create a first-rate resume that will get you hired in ITStand out in a crowd of IT job applicants by creating and submitting a winning resume and cover letter with help from this practical guide.
Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online.
This resource from the authors of the bestselling 101 Best Resumes is an indispensable tool for anyone looking to secure a great job in the technology industry.
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), createsa newplaybook for unleashingthe full potential of software developersin any organization,showing how to help management utilizethis coveted and valuable workforce to enable growth,solve a wide range of business problems,and drivedigital transformation.
The award-winning insiders' account of the scandals and toxic culture at Facebook-"e;thorough, high-caliber investigative reporting"e; (Kirkus, starred review).
The insider story of Tencent, the Chinese tech giant behind WeChat: perfect for fans of Chip War and House of HuaweiSHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEARA TIMES BUSINESS BOOK OF THE YEARA NEW YORK TIMES BEST BUSINESS BOOK'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - GuardianA remarkably relevant and timely account in light of the escalating US-Chinese trade war.
'I have no intention of making small bets' - Masayoshi SonIn order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son.
Urban expert John Rossant and business journalist Stephen Baker look beyond the false promises of the past to examine the real future of transportation and the repercussions for the world’s cities, the global economy, the environment, and our individual lives.
** #1 Wall Street Journal Bestseller **In this essential book written by a rural native and Silicon Valley veteran, Microsoft's Chief technology officer tackles one of the most critical issues facing society today: the future of artificial intelligence and how it can be realistically used to promote growth, even in a shifting employment landscape.
NATIONAL BESTSELLERNinja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itselfDuring his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history.
Examine the Bipartisan Legacy of a Remarkable Billionaire PoliticianBloomberg: A Billionaire's Ambition tells the story of how one of America's most successful entrepreneurs was elected mayor of New York City and what he did with the power he won.
The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in businessBill Gates, Andy Grove, and Steve Jobsoffering lessons for all managers and entrepreneurs on leadership, strategy and execution.
With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.
The astonishing story of America's airwaves, the two friends-one a media mogul, the other a famous inventor-who made them available to us, and the government which figured out how to put a price on air.
Based on unprecedented access to the corporation's archives, The Intel Trinity is the first full history of Intel Corporation-the essential company of the digital age- told through the lives of the three most important figures in the company's history: Robert Noyce, Gordon Moore, and Andy Grove.
The gripping inside story of the race to build conversationally capable computersChat with the author: ask your Alexa device to open the voice computing book __________________The next great technological disruption is coming.
Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobss death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobss vision and keep the company moving forward.
