Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.
Today's instantaneous and ever-present news stream frequently presents a sensationalized or otherwise distorted view of the world, demanding constant critical engagement on the part of everyday citizens.
The Contemporary Small Press: Making Publishing Visible addresses the contemporary literary small press in the US and UK from the perspective of a range of disciplines.
Countering assumptions about early American print culture and challenging our scholarly fixation on the novel, Jared Gardner reimagines the early American magazine as a rich literary culture that operated as a model for nation-building by celebrating editorship over authorship and serving as a virtual salon in which citizens were invited to share their different perspectives.
In a declaration of the ascendance of the American media industry, nineteenth-century press barons in New York City helped to invent the skyscraper, a quintessentially American icon of progress and aspiration.
From the New York Times to Gawker, a behind-the-scenes look at how performance analytics are transforming journalism today-and how they might remake other professions tomorrowJournalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares.
In Stranded Encyclopedias, 1700-2000: Exploring Unfinished, Unpublished, Unsuccessful Encyclopedic Projects, fourteen scholars turn to the archives to challenge the way the history of modern encyclopedism has long been told.
From the colonial era to the onset of the Civil War, Magazines and the Making of America looks at how magazines and the individuals, organizations, and circumstances they connected ushered America into the modern age.
Thema dieses Buchs ist die Zeitungs- und Zeitschriftenpresse in den sechs Zentralschweizer Kantonen Luzern, Zug, Schwyz, Uri, Nid- und Obwalden seit ihrer Entstehung.
The first book about the Albatross Press, a Penguin precursor that entered into an uneasy relationship with the Nazi regime to keep Anglo-American literature alive under fascism The Albatross Press was, from its beginnings in 1932, a “strange bird”: a cultural outsider to the Third Reich but an economic insider.
The Online Journalism Handbook offers a comprehensive guide to the ever-evolving world of digital journalism, showcasing the multiple possibilities in researching, writing, and storytelling provided by new technologies.
"Un manifiesto escrito en nombre de una generación en alza de escritores y artistas, una manera de "comenzar de nuevo" en el siglo XXI, un ataque frontal a las convenciones genéricas (.
Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age.
Develop creative animation and multimedia using Adobe Animate Adobe Animate Classroom in a Book (2023 release) uses real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program.
Develop creative animation and multimedia using Adobe Animate Adobe Animate Classroom in a Book (2023 release) uses real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
This book considers the presence of media illiteracy in a world in which we are supposedly consumed by media, live a media life, in a media ecosystem, surrounded by mediated communication.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.
Dieser Band der „Bibliothek der Mediengestaltung“ behandelt die Konzeption und Gestaltung von Webanwendungen mit Fokus auf Screen- und Interfacedesign für mobile Endgeräte.
Dieser Band der „Bibliothek der Mediengestaltung“ bietet eine kompakte Einführung in die Webstandards HTML5 und CSS3 als Basis zur Erstellung multimedialer und responsiver Webseiten.
El libro, en palabras de Pierre Bourdieu, constituye un «objeto de doble faz»: por su naturaleza tanto económica como simbólica, es a la vez mercancía y significación.
Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers.
The Civil War Soldier and the Press examines how the press powerfully shaped the nation's understanding and memory of the common soldier, setting the stage for today's continuing debates about the Civil War and its legacy.
The Civil War Soldier and the Press examines how the press powerfully shaped the nation's understanding and memory of the common soldier, setting the stage for today's continuing debates about the Civil War and its legacy.
This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018.
This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018.
The Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way.
The Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way.
Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film, and public relations - how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future.
Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers.
'A riveting trip down the corridors of Soviet deception' Sunday Telegraph (Five-Star Review)'Philps' book vindicates the value of truth' Washington Post'Philps has an eye for detail and a heart for those left behind' The Times'A tale of intrigue and suppression' New York Times'A compelling and often horrifying tale of moral degradation and occasional heroism superbly told' Economist'An engaging and insightful account of foreign correspondents living in the Moscow landmark during the Second World War' History TodayReporters.
