Publishing industry and journalism

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

This thoroughly updated fifth edition provides a broad introduction to the major theoretical perspectives on the ethics of communication, covering classical and modern theories of ethical philosophy that address issues at play in specific careers and domains throughout the field.

This thoroughly updated fifth edition provides a broad introduction to the major theoretical perspectives on the ethics of communication, covering classical and modern theories of ethical philosophy that address issues at play in specific careers and domains throughout the field.

Printed media has long been a cornerstone of communication, but what happens when it intersects with the world of interactive media?

Printed media has long been a cornerstone of communication, but what happens when it intersects with the world of interactive media?

This book offers a timely and necessary exploration of journalism in fiction, traditionally centered on American media, by analyzing journalistic discourses within European films and television series, and by examining how audiences make sense of these narratives.

This book offers a timely and necessary exploration of journalism in fiction, traditionally centered on American media, by analyzing journalistic discourses within European films and television series, and by examining how audiences make sense of these narratives.