Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time.
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.
This book takes a fresh look at the history of war reporting to understand how new technology, new ways of waging war and new media conditions are changing the role and work of today's war correspondent.
This book takes a fresh look at the history of war reporting to understand how new technology, new ways of waging war and new media conditions are changing the role and work of today's war correspondent.
Numerous books and articles have outlined Darwin's impact on American scientists, philosophers, businessmen, and clergy in the 19th and early 20th centuries.
Numerous books and articles have outlined Darwin's impact on American scientists, philosophers, businessmen, and clergy in the 19th and early 20th centuries.
This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners' use of the global social media: MySpace, Facebook, YouTube and Twitter.
This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners' use of the global social media: MySpace, Facebook, YouTube and Twitter.
This step-by-step guide to lobbying covers it allfrom the basics for beginners to specific techniques for experienced lobbyistsYou and I may never achieve major public office, but we do not need to in order to affect public policy.
This step-by-step guide to lobbying covers it allfrom the basics for beginners to specific techniques for experienced lobbyistsYou and I may never achieve major public office, but we do not need to in order to affect public policy.
An inside look at the hosts, hot spots, and history of sports-talk radioSports-Talk Radio in America looks at major-, medium-, and small-market stations across the United States that feature an all-sports format, with a focus on the unique personalities and programming strategies that make each station successful.
An inside look at the hosts, hot spots, and history of sports-talk radioSports-Talk Radio in America looks at major-, medium-, and small-market stations across the United States that feature an all-sports format, with a focus on the unique personalities and programming strategies that make each station successful.
This fascinating book tells the story of how television became popular in the United States following the medium's debut at the 1939 New York World's Fair.
This fascinating book tells the story of how television became popular in the United States following the medium's debut at the 1939 New York World's Fair.
Television in the Nursing Home: A Case Study of the Media Consumption Routines and Strategies of Nursing Home Residents is a three-stage ethnographic study of media use by the elderly in long-term care facilities.
Television in the Nursing Home: A Case Study of the Media Consumption Routines and Strategies of Nursing Home Residents is a three-stage ethnographic study of media use by the elderly in long-term care facilities.
Now in its eleventh edition, Audio Production Worktext offers a comprehensive introduction to audio production in radio, podcasting, television, and film.
In order to understand contemporary Jewish identity in the twenty-first century, one needs to look beyond the Synagogue, the holy days and Jewish customs and law to explore such modern phenomena as mass media and their impact upon Jewish existence.
In order to understand contemporary Jewish identity in the twenty-first century, one needs to look beyond the Synagogue, the holy days and Jewish customs and law to explore such modern phenomena as mass media and their impact upon Jewish existence.
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.
Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact.
Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact.
Journalism Studies: The Basics provides an introductory overview of the emerging field of Journalism Studies, discussing key issues and contemporary debates.
Journalism Studies: The Basics provides an introductory overview of the emerging field of Journalism Studies, discussing key issues and contemporary debates.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
The American Revolution-an event that gave America its first real "e;story"e; as an independent nation, distinct from native and colonial origins-continues to live on in the public's memory, celebrated each year on July 4 with fireworks and other patriotic displays.
The American Revolution-an event that gave America its first real "e;story"e; as an independent nation, distinct from native and colonial origins-continues to live on in the public's memory, celebrated each year on July 4 with fireworks and other patriotic displays.
This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages.
