This title was first published in 2000: An investigation of the performance of the electric power and telecommunication sectors of Pakistan at the firm level as well as the sector as a whole, seeking to identify and quantify the extent of inefficiencies.
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector.
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector.
Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners.
Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners.
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This volume gathers scholarship from varying disciplinary perspectives to explore media owned or created by members of the African diaspora, examine its relationship with diasporic audiences, and consider its impact on mainstream culture in general.
This volume gathers scholarship from varying disciplinary perspectives to explore media owned or created by members of the African diaspora, examine its relationship with diasporic audiences, and consider its impact on mainstream culture in general.
Non-Commercial digital piracy has seen an unprecedented rise in the wake of the digital revolution; with wide-scale downloading and sharing of copyrighted media online, often committed by otherwise law-abiding citizens.
Non-Commercial digital piracy has seen an unprecedented rise in the wake of the digital revolution; with wide-scale downloading and sharing of copyrighted media online, often committed by otherwise law-abiding citizens.
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
Making Culture provides an in-depth discussion of Australias relationship between the building of national cultural identity or a nationing and the countrys cultural production and consumption.
Making Culture provides an in-depth discussion of Australias relationship between the building of national cultural identity or a nationing and the countrys cultural production and consumption.
With just four record companies controlling nearly 80 per cent of the world market in popular music, issues of globalization are evidently significant to our understanding of how and why popular music is made and distributed.
With just four record companies controlling nearly 80 per cent of the world market in popular music, issues of globalization are evidently significant to our understanding of how and why popular music is made and distributed.
In contrast to today's music industry, whose principal products are recorded songs sold to customers round the world, the music trade in Georgian England was based upon London firms that published and sold printed music and manufactured and sold instruments on which this music could be played.
When originally published in 1971, Hollywood Studio Musicians was the first detailed analysis of the work and careers of production personnel in an industry devoted to mass culture.
When originally published in 1971, Hollywood Studio Musicians was the first detailed analysis of the work and careers of production personnel in an industry devoted to mass culture.
In the first third of the twentieth century, the publishing industry in the United Kingdom and the United States was marked by well-established and comfortable traditions pursued by family-dominated firms.
In the first third of the twentieth century, the publishing industry in the United Kingdom and the United States was marked by well-established and comfortable traditions pursued by family-dominated firms.
In the first decade of the twenty-first century a new wave of thinking has emerged from tech billionaires that may shape the way private capital gets invested to tackle social problems.
In the first decade of the twenty-first century a new wave of thinking has emerged from tech billionaires that may shape the way private capital gets invested to tackle social problems.
Except for accounts of journalists, dissident employees, and an occasional congressional committee focusing on crime and unethical practices, we have known very little about how television programs are produced.
Except for accounts of journalists, dissident employees, and an occasional congressional committee focusing on crime and unethical practices, we have known very little about how television programs are produced.
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge.
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge.
The leading book on packaging and the environment-now expanded and updated This is a detailed examination and objective analysis of all aspects of environmental problems related to packaging: resource depletion, pollution, solid waste management, recycling, degradability, package design considerations, and legislation.
The leading book on packaging and the environment-now expanded and updated This is a detailed examination and objective analysis of all aspects of environmental problems related to packaging: resource depletion, pollution, solid waste management, recycling, degradability, package design considerations, and legislation.