Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry.
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry.
This collection of first-person essays by established authors provides a wealth of support and insights for new and experienced academic writers in language education and multicultural studies.
This collection of first-person essays by established authors provides a wealth of support and insights for new and experienced academic writers in language education and multicultural studies.
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.
Composition in Convergence: The Impact of New Media on Writing Assessment considers how technological forms--such as computers and online courses--transform the assessment of writing, in addition to text classroom activity.
Composition in Convergence: The Impact of New Media on Writing Assessment considers how technological forms--such as computers and online courses--transform the assessment of writing, in addition to text classroom activity.
Writing With, Through, and Beyond the Text: An Ecology of Language elaborates an understanding of writing, its influences on our interpretations of experience and identity, and its potential for enabling individuals to learn about and connect to the world beyond themselves.
Writing With, Through, and Beyond the Text: An Ecology of Language elaborates an understanding of writing, its influences on our interpretations of experience and identity, and its potential for enabling individuals to learn about and connect to the world beyond themselves.
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups.
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups.
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries.
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries.
Over the past decade, the World Wide Web has dramatically changed the face of technical communication, but the teaching of writing has thus far altered very little to accommodate this rapidly changing context.
Over the past decade, the World Wide Web has dramatically changed the face of technical communication, but the teaching of writing has thus far altered very little to accommodate this rapidly changing context.
This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices.
This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices.
Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments.
Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments.
Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.
Inside Journalism provides comprehensive career descriptions and training advice for entry into the areas of print journalism (newspapers, magazines, news agencies, freelance work and in-house publications).
Inside Journalism provides comprehensive career descriptions and training advice for entry into the areas of print journalism (newspapers, magazines, news agencies, freelance work and in-house publications).
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.
A key question for China, which has for some time been a leading global manufacturing base, is whether China can progress from being a traditional centre of manufacturing to becoming a centre for innovation.
A key question for China, which has for some time been a leading global manufacturing base, is whether China can progress from being a traditional centre of manufacturing to becoming a centre for innovation.
Webcasting Worldwide tackles one of the most timely topics in mass communication today-the delivery of audio and video content via the Web, or webcasting-employing a global perspective to explore the subject.
Webcasting Worldwide tackles one of the most timely topics in mass communication today-the delivery of audio and video content via the Web, or webcasting-employing a global perspective to explore the subject.
Global Pop examines the rise of "e;world musics"e; and "e;world beat"e;, and some of the musicians associated with these recent genres such as Peter Gabriel, Ladysmith Black Mambazo, and Johnny Clegg.
Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry.
