Covering all the major areas of television production, this in-depth work highlights the widely varying influences, difficulties and opportunities at work in the industry.
Covering all the major areas of television production, this in-depth work highlights the widely varying influences, difficulties and opportunities at work in the industry.
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers.
This book provides:* a broad description of the telecommunications industry* details of an in-depth study of the telecommunications group Ericsson* a description of how the strategic states model has worked for companies
This book provides:* a broad description of the telecommunications industry* details of an in-depth study of the telecommunications group Ericsson* a description of how the strategic states model has worked for companies
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace.
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing.
Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways in which governments regulate business.
Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways in which governments regulate business.
Examining the nature of telecommunication networks and the rationale for the developement of trans-European networks, the study explores the features networks need to exhibit if they are to complement the broad themes of Europe's industrial policy, and demonstrates the economic importance of advanced telecommunications to business.
Examining the nature of telecommunication networks and the rationale for the developement of trans-European networks, the study explores the features networks need to exhibit if they are to complement the broad themes of Europe's industrial policy, and demonstrates the economic importance of advanced telecommunications to business.
Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants.
Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants.
Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; `entertainment corporations' and the artists they sign.
Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; `entertainment corporations' and the artists they sign.
This book combines a detailed, sector-specific study of comparative telecommunications regimes set in the context of the EC, with an extensive historical and empirical analysis of individual policy management and change as experienced by three diverse regulatory cultures, namely, Britain, the Netherlands and France.
This book combines a detailed, sector-specific study of comparative telecommunications regimes set in the context of the EC, with an extensive historical and empirical analysis of individual policy management and change as experienced by three diverse regulatory cultures, namely, Britain, the Netherlands and France.
Since the explosion of multimedia, the creation and promotion of multimedia clusters has become a target for regional development strategies across the globe.
Since the explosion of multimedia, the creation and promotion of multimedia clusters has become a target for regional development strategies across the globe.
Unlike many other books on pornography which concentrate on arguments about restricting or not restricting pornography, this book focuses on the production of adult videos.
Unlike many other books on pornography which concentrate on arguments about restricting or not restricting pornography, this book focuses on the production of adult videos.
This revealing book examines different types of network industries such as railways, telecommunications and new media, and investigates their economics with an accent on history makes it stand apart from others in the area.
Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.
Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
