This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases.
Since the global financial crisis in 2008, economics has dominated the news agenda, with issues such as migration, growth, trade and unemployment remaining hotly debated in the media.
Since the global financial crisis in 2008, economics has dominated the news agenda, with issues such as migration, growth, trade and unemployment remaining hotly debated in the media.
Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes.
Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes.
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people.
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image.
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image.
Online Journalism from the Periphery looks at how a range of new media actors, communicating online, have challenged us to think differently about the journalistic field.
In this new and updated ultimate filmmaker's guide, Louise Levison gives you easy-to-use steps for writing an investor-winning business plan for a feature film, including: A comprehensive explanations for each of the eight sections of a plan Full financial section with text and tables A sample business planA companion website with additional information for various chapters and detailed financial instructions advanced math not neededAn explanation on how feature documentary, animated and large-format films differA guide to pitching to investors: who they are, what they want and what to tell themWords of advice: Filmmakers share their experiences raising money from equity investors
In this new and updated ultimate filmmaker's guide, Louise Levison gives you easy-to-use steps for writing an investor-winning business plan for a feature film, including: A comprehensive explanations for each of the eight sections of a plan Full financial section with text and tables A sample business planA companion website with additional information for various chapters and detailed financial instructions advanced math not neededAn explanation on how feature documentary, animated and large-format films differA guide to pitching to investors: who they are, what they want and what to tell themWords of advice: Filmmakers share their experiences raising money from equity investors
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.
Attorney and legal scholar Daxton Stewart examines the intersection of media law and science fiction, exploring the past, present, and future of communication technology and policy debates.
Attorney and legal scholar Daxton Stewart examines the intersection of media law and science fiction, exploring the past, present, and future of communication technology and policy debates.
Despite operating in one of the most tightly controlled media environments in the world, Chinese journalists sometimes take extraordinary risks, braving the perils of job loss or imprisonment to report sensitive stories.
Despite operating in one of the most tightly controlled media environments in the world, Chinese journalists sometimes take extraordinary risks, braving the perils of job loss or imprisonment to report sensitive stories.
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace.
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace.
Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages.
Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages.