Auch in Medienunternehmen entstehen tiefgreifende Veränderungen durch innovative technologische Möglichkeiten und neuartige Sichtweisen, die Veränderungen in den Bereichen Ökonomie und Arbeitsleben nach sich ziehen und überkommene Annahmen und Geschäftsmodelle radikal in Frage stellen.
Als grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht.
Als grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht.
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.
Dans un monde en constante évolution, où la technologie redéfinit les règles du commerce, l'intelligence artificielle (IA) se révèle être un levier indispensable pour transformer les ventes.
From the futuristic skyscrapers of Metropolis to the haunting shadows of M, Fritz Lang remains one of the most innovative filmmakers of the 20th century.
Sexual Violence and Predatory Journalism in India examines unethical editorial practices in the reporting of sexual crimes against women in India, introducing the term Predatory Journalism.
De tesis a libro: guía para la escritura de libros académicos ofrece claves fundamentales para los autores académicos y reconoce el gran esfuerzo que hay detrás de la escritura de una tesis doctoral.
Bringing together ten chapters by some of the most important scholars of literary journalism around the world, this book covers a range of topics that are key to understanding the role of literary journalism as both a practice and a topic of academic study.
In today's rapidly evolving digital landscape, artificial intelligence is no longer a distant concept; it's a powerful tool that has become essential for any successful sales strategy.
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.
This is the first study to explore the connections between the development of travel and the rapid expansion of the periodicals market in the second half of the nineteenth century in Britain.
Referring back to the early 2000s, this book traces the development of podcasting from a "e;do-it-yourself"e; medium by amateurs into its current environment, where a wide variety of individuals, organizations, and platforms operate in an increasingly crowded and competitive market.
