Dieser Band der „Bibliothek der Mediengestaltung“ präsentiert in kompakter Form die wichtigsten Aspekte des Medienrechts, unter besonderer Berücksichtigung des Urheberrechts.
As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service.
From an impoverished childhood in the Scottish highlands to Victorian London, this is the inspiring story of two brothers - Daniel and Alexander Macmillan - who built a publishing empire - and brought Alice in Wonderland to the world.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Natürlich ist das Glück groß, wenn endlich ein Verlag Ihr Manuskript akzeptiert und einen Verlagsvertrag vorlegt – möglicherweise nach langer Suche und zähem Hin und Her.
Business Database Technology provides essential knowledge of database technology for four-year college/university business students who study information technology and data resource management.
This book attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; gives a subtle account of the impact of social media; and explores key debates about the role and politics of the media.
TENTH ANNIVERSARY EDITION Now in its tenth year, this anniversary edition of thebest-selling seriesis a review of the year made up of the wry and astute observations of the unpublished Telegraph letter writers.
Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.
La constitución de una política y reforma de los GTs, el despliegue de las representaciones regionales, la priorización del tema del "pensamiento crítico" en los congresos de Bogotá, Montevideo y Lima, la promoción de los seminarios regionales -destinados a aumentar el diálogo y la acción conjunta con las asociaciones nacionales de investigadores, cuyo número ha crecido mucho en el período-, los seminarios de Sao Paulo y La Paz, la nueva política de publicaciones, la reestructuración del portal de ALAIC, el sostenimiento de su revista papel y divulgación on line y la creación de una nueva publicación -el Journal of Latin American Communication Research-, así como la búsqueda de acciones coordinadas con otras asociaciones macroregionales de todo el mundo, han caracterizado esta gestión.
Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.
Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.
This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change.
Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multilayered comprehensive analysis on the media industry and how it works.
This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change.