This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Natürlich ist das Glück groß, wenn endlich ein Verlag Ihr Manuskript akzeptiert und einen Verlagsvertrag vorlegt – möglicherweise nach langer Suche und zähem Hin und Her.
Business Database Technology provides essential knowledge of database technology for four-year college/university business students who study information technology and data resource management.
This book attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; gives a subtle account of the impact of social media; and explores key debates about the role and politics of the media.
TENTH ANNIVERSARY EDITION Now in its tenth year, this anniversary edition of thebest-selling seriesis a review of the year made up of the wry and astute observations of the unpublished Telegraph letter writers.
Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.
La constitución de una política y reforma de los GTs, el despliegue de las representaciones regionales, la priorización del tema del "pensamiento crítico" en los congresos de Bogotá, Montevideo y Lima, la promoción de los seminarios regionales -destinados a aumentar el diálogo y la acción conjunta con las asociaciones nacionales de investigadores, cuyo número ha crecido mucho en el período-, los seminarios de Sao Paulo y La Paz, la nueva política de publicaciones, la reestructuración del portal de ALAIC, el sostenimiento de su revista papel y divulgación on line y la creación de una nueva publicación -el Journal of Latin American Communication Research-, así como la búsqueda de acciones coordinadas con otras asociaciones macroregionales de todo el mundo, han caracterizado esta gestión.
Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.
Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.
This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change.
Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multilayered comprehensive analysis on the media industry and how it works.
This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change.
This book is based on a mixed-method, longitudinal study of the transmission, production, and reception of Spanish- and Portuguese-language television in four global cities with expanding Latinx diasporic populations.
This book examines 3D cinema across the early 1950s, the early 1980s, and from 2009 to 2014, providing for the first time not only a connection between 3D cinema and historical trauma but also a consideration of 3D aesthetics from a cultural perspective.
Data Journalism and the COVID 19 Disruption offers an international, multidisciplinary account of how and to what extent the COVID 19 pandemic has been a blessing for data journalism.
El libro que el lector tiene en las manos analiza las dinámicas de la edición y la puesta en circulación del cuento colombiano en soporte de libro durante el siglo XX, mediante el examen de un conjunto de once editoriales de iniciativa privada.
