The 15th Vienna Gamens Conference "e;The Future and Reality of Gaming"e; (FROG) 2021 has explored how magic and games seem almost inextricably intertwined.
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.
Details the paradigms of opportunistic spectrum sharing and white space access as effective means to satisfy increasing demand for high-speed wireless communication and for novel wireless communication applications This book addresses opportunistic spectrum sharing and white space access, being particularly mindful of practical considerations and solutions.
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.
Pulling aside the curtain of 'Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes.
Pulling aside the curtain of 'Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes.
Peter Carey: The Making of a Global Novelist recounts Peter Carey's literary career from his emergence in the Australian literary scene as a contributor to local literary magazines to when he published his fiction exclusively with large conglomerate publishers.
This book explores the presidential image of Donald Trump as it is constructed by the media within American national mythology, precisely the frontier myth.
Fake News, PR-Skandal, Mainstream-Presse – diese Schlagworte kennzeichnen vor allem eines: den Vertrauensverlust der Öffentlichkeit in die Berichterstattung von Medien und Unternehmen.
Women, Music and Leadership offers a wide-ranging survey of women in musical leadership and their experiences, highlighting women's achievements and considering how they negotiate the challenges of the leadership space in music.
Women, Music and Leadership offers a wide-ranging survey of women in musical leadership and their experiences, highlighting women's achievements and considering how they negotiate the challenges of the leadership space in music.
This book explores the presidential image of Donald Trump as it is constructed by the media within American national mythology, precisely the frontier myth.
Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience.
Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience.
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA.
Finalist for the AEJMC Tankard Book Award Between 1925 and 1951, Kent Cooper transformed the Associated Press, making it the world's dominant news agency while changing the kind of journalism that millions of readers in the United States and other countries relied on.
The SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field.
The SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field.
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.
Throughout the history of popular music, the careers of many culturally significant artists and groups began on the small stages of local bars clubs, pubs, and discotheques.
Throughout the history of popular music, the careers of many culturally significant artists and groups began on the small stages of local bars clubs, pubs, and discotheques.
Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age.
