Praise for The Billion Dollar BET "e;In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire.
Investigating the financial fraud and misguided power plays that brought down the telecom industry Once the foundation of the Dow and NASDAQ, the telecom industry has eaten up more capital than any other industry in recent history and has nothing to show for it.
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
How to choose cellular service wisely and become an adept cellularuser Keeping in touch via cellular is increasingly vital in today'sfast--paced world.
An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy.
The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures.
Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.
Convergence: User Expectations, Communications Enablers and Business Opportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry.
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful.
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful.
UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles.
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles.
This book provides a complete and comprehensive overview of 3G UMTS charging services Evolving from offline billing of traditional telecommunications, charging for IP services in mobile networks is challenging; charging convergence is one of the major trends in the telecom industry.
A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TOTHE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.
This comprehensive yet concise book provides a thorough and complete guide to every aspect of managing the peer review process for scientific journals.