This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.
This symposium, held in Argentina in March 2003, commemorates Otto Nordenskjold's 1901 expedition, and pays tribute to the Swedish and Argentinian explorers who took on the challenge of early fieldwork in Patagonia and Antarctica.
This book is one of three inter-connected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015.
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry.
Analyses of contemporary tourism planning and policymaking practice at local to global scales is lacking and there is an urgent need for research that informs theory and practice.
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved.
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years.
This book examines why and how small powers link their security interests and trade agendas, and how security threats influence the facilitation and outcome of their trade activities.
This fully updated new edition of a respected text retains the original's comprehensive and practical approach to food supply chain management, and introduces a global perspective and a wide range of new material.
This unique and thoughtful book considers the tourism specialization, economic growth, and tourism competitiveness of a very specific type of tourism: small islands practicing warm water island tourism.
This book provides a comprehensive and up to date comparative study of the management and resolution of conflicts between conservation and recreation in protected areas in the US and China.
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy.
This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner.
Urban Tourism and Urban Change: Cities in a Global Economy provides both a sociological / cultural analysis of change that has taken place in many of the world's cities.
Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts.
The aim of politicians is to attract new investment to their city or region in order to develop infrastructure such as telecommunications, transportation, housing or even sport and entertainment facilities.
This book is about the way that professionals in archaeology and in other sectors of heritage interact with a range of stakeholder groups, communities and the wider public.
From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers.
Although 'VUCA' is not a new term, the features of the world it describes, a volatile, uncertain, complex and ambiguous environment, have never been more valid.
Praise for The IKEA Edge A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together.
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.