Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid.
Praise for The IKEA Edge A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together.
Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Shortlisted for the 2021 Porchlight Business Book Awards, Current Events Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for grantedArriving Todayin this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user.
Cultural Heritage and Tourism in Africa examines the multiple and diverse manifestations of cultural heritage-based tourism in Africa from a regional, social science, and sustainability perspective.
WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business ReferenceWINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and backgrounds.
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstätten als starke Marken abzielt.
Dieses Buch beschreibt übersichtlich den Order-to-Cash-Prozess und deckt die wichtigsten Schritte von der Bestellung bis hin zur Zahlung aus Sicht der Finanzen ab.
This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges.
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.
This book presents a series of studies analyzing critical factors that promote and constrain textile & clothing (T&C) production and trade in the Belt & Road (B&R) countries, and forces that drive the restructuring and transforming of global T&C supply chain and operations in the B&R context.
This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years.
This accessible edited collection provides global context for undergraduate and postgraduate students studying the sociology of work and organisations.
Based on long-term ethnographic engagement with Alutiiq/Sugpiaq communities in Southwest Alaska, this book explores the interrelationship of cultural heritage, (de)colonialism, environmentalism, political agency, and the representation of Indigenous identity in museums.
The Science of Wayfinding is the first comprehensive book to focus on the planning, psychology, and strategic development of wayfinding systems, revealing the underlying framework that makes navigation truly intuitive in today's most complex environments.
Based on long-term ethnographic engagement with Alutiiq/Sugpiaq communities in Southwest Alaska, this book explores the interrelationship of cultural heritage, (de)colonialism, environmentalism, political agency, and the representation of Indigenous identity in museums.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today's digital era.
The Science of Wayfinding is the first comprehensive book to focus on the planning, psychology, and strategic development of wayfinding systems, revealing the underlying framework that makes navigation truly intuitive in today's most complex environments.
