Although it is now well established that unemployment is detrimental to health and well being, most of us assume that a well structured, rewarding leisure activity would be preferable to paid work.
Although globalization has led to increased cross-border traffic, there has been little examination of how crossing political boundaries affects tourism and vice versa.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
Drawing from the unique context and climate of the Himalaya, this book highlights several innovative design interventions, shaped by a myriad of social, cultural, environmental, and political factors that have been employed in villages to combat climate change.
Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies.
This book studies the main causes, consequences and nature of the Asia-Pacific's new free trade agreement (FTA) trend, and its implications for the global economy.
There is a growing backlash against extractive and exploitative forms of tourism that have unleashed what some argue as unacceptable levels of change on local communities and environments.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel.
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets.
Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts.
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure.
This title is part of UC Presss Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact.
This interdisciplinary book addresses the highly relevant debates about authenticity in North America, providing a contemporary re-examination of American culture, tourism and commodification of place.
This insightful volume forms a sequel to Living with Tourism: Negotiating Identities in a Turkish Village, tracking the tourism development and associated social change in the small town of Goreme, in Turkey's Cappadocia region, within the last two decades.
Cultural Heritage and Tourism in the Developing World is the first book of its kind to synthesize global and regional issues, challenges, and practices related to cultural heritage and tourism, specifically in less-developed nations.
Here is an engaging overview of the development of, definition of, and approach to modern geotourism, a growing movement to help sustain and showcase the distinctive geographical characteristics of many places around the world.
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry.
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses.
This book gathers theoretical and empirical studies exploring the link between global crises, sustainable tourism and the justice challenges being faced by vulnerable groups, individuals, and society.
Based on the spatial perspective, this book takes the urban area of Xi'an, China, as the main research region and studies the balance of resource allocation, focusing on educational resources and school layout.
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.
This timely volume is a novel and important contribution to scholarly literature on gender and tourism entrepreneurship, utilising feminist and post colonial frameworks to interrogate the role of social policies in facilitating inclusive tourism entrepreneurship.
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel.
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.
